Posts discussing campaign management and productivity tools, automation tools and strategies.
The YouTube Mockup Tool is another great, free tool Google offers to advertisers. This tool allows anyone with a Google login the ability to see what their video content would look as a YouTube ad when running video campaigns in Google Ads. Let me show you how easy it is to test your videos in this
We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant extension to test tracking setups. Today, we’ll cover a more recently released extension that helps you go further in testing Google Ads conversion tracking: Tag Assistant for Conversions. Tag Assistant for
The other day I was doing some keyword research for the term “interview guides”. Looking over the SERP for the term I saw a lot of help and advice for job seekers who needed help with their interviewing skills. That’s all well and good, but the client I was doing the research for is trying
Back in 2017, I wrote the post 11 Google Chrome extensions that every PPC pro should try. I would guess that I have used one of those extensions every business day since then. I love Chrome extensions because they’re an easy way to save time and automate some of the mundane or difficult tasks that make
Scripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this handy feature available as well. Since Bing Ads scripts are still in Beta, some account elements are supported, like bids and budgets, but there are still some unsupported entities. I
Google’s been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they announced the latest automated bidding strategy — Target Impression Share. While initial automated bidding options focused on increasing conversions, revenue or clicks, Target Impression Share focuses on increasing brand awareness by helping you
Google Tag Manager is one of our favorite tools here at Clix and we highly recommend it to any clients who are not already utilizing it. GTM allows tags to be easily implemented and managed in one place. It saves time and reduces the errors that can be made when setting up tags. If you’re
If you are advertising on Google Ads, you’ve likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts starting October 30, 2018. You’ve also probably read that email and wondered how it will affect you. The majority of advertisers likely won’t need to do anything in preparation
A feature I’ve loved in Google Analytics and desperately wanted in Google AdWords is now here: Notes! have many spreadsheets filled with notes on account changes made to client AdWords accounts. Now, I can keep them all right within the interface. Notes are helpful in adding context to your data. Why did traffic drop late last
Yesterday we talked about some updates to the AdWords Keyword Planner tool. We’re always on the lookout for new, cool tools that can improve our workflow. I came across one at SMX West that was deserving of a shout out. The tool is called Twinword and has some very cool features. Let me give you a
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
