Using Google Tag Assistant to Test Tracking Setups

Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly, impacting your ability to bid based on the data. Checking your tracking setups is a crucial step in setting up any campaign, and tracking errors can frequently cause frustration when troubleshooting. Thankfully, the

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Setting Up Google Tag Manager for Additional Ad Platforms

Google Tag Manager offers an incredible way to save time and efficiently deploy tracking code necessary for building retargeting audiences, attributing conversions, and configuring analytics. Previously, we’ve covered Google Tag Manager setup for several major ad platforms and Google Analytics (referenced at the end of this article). In this article, we’ll touch on setting up

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