4 New Twitter Features Over the Past Month

Twitter has had a pretty strong summer, no doubt. Between autoplay video, audience insights and the new app target strategies based upon categories of apps previously downloaded, among other expansions. Let’s not forget about their mobile app, which rolled out to both Android and iOs in early July. Twitter’s announcements have been fairly frequent and

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3 Competitor Campaigns to Run on Twitter Ads

Paid search competitor campaigns can be very lucrative, which only makes sense considering that you’re targeting a group of searchers that are either doing product research or looking for the site of their current vendor, who happens to sell the same thing that you do. For various reasons, some clients prefer not to run competitive

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PPC Advertising Guidelines & Policies

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis and which content is prohibited. You will also find banned practices along with editorial guidelines. These policies are constantly being revisited and revised according to current legal situations, etc. but if

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Multi-Channel Series Part 1: Social Media & PPC

You Gotta Be Kitten Me

This post marks the first of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media with other channels in your marketing plan. Paid media and social go together like biscuits and gravy, peanut butter and jelly, Johnny and June… you get the picture! There are many benefits

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