3 Sure-Bets for PPC in 2016

It’s almost a New Year, can you believe it?! Yah, yah, I know that it happens every year – but it’s still surprising! 2015 brought new toys to PPC-lovers like advanced features for Shopping campaigns, affinity audience targeting, and app advertising. No doubt that 2016 will bring even more innovations and ideas; here are a

Read More

PPC Advertising Guidelines & Policies

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis and which content is prohibited. You will also find banned practices along with editorial guidelines. These policies are constantly being revisited and revised according to current legal situations, etc. but if

Read More