PPC PSA: Why Yahoo! Gemini Matters

Attention digital advertisers, Yahoo Gemini is important! There, I said it. Over the past 2 years, Yahoo has been working diligently under Marissa Meyer’s leadership to once again be relevant. To get there, they had/have to make money. Getting a percentage of revenues with the Search Alliance apparently isn’t cutting it. So, Yahoo Gemini has

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Juggling Today’s Digital Advertising Challenges: Quality and Channel Segments

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and product sales cycle covered by the effort. Where you allocate your advertising spend will determine your success or failure. You can allocate spend in many different ways, but one vital way to assure

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Sandeep

<This roundup of Yahoo/Google/Microsoft-related articles was created for callers into a Collins Stewart investor call where I was one of the Industry Experts voicing opinions.> Susan Decker (Yahoo president) interview: http://finance.yahoo.com/tech-ticker/article/15050/Decker-Yahoo-Isn’t-Abandoning-Strategy-with-Google-Deal?tickers=yhoo,msft,goog,twx,nws http://finance.yahoo.com/tech-ticker/article/15033/Decker-We-Never-Got-33-Offer-in-Writing?tickers=yhoo,msft,goog Yang blog post: http://ycorpblog.com/2008/05/04/ok-so-now-what/ Yahoo AMP press release: http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303352 Yahoo AMP demo: http://advertising.yahoo.com/amp/ Ballmer letter: http://www.microsoft.com/presspass/press/2008/may08/05-03letter.mspx Kevin Lee’s analysis of Ballmer’s letter in

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