How to Approach Campaign Restructures

Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even simply in the way you would have built the structure out. In my experience, there aren’t many things more frustrating than that. You’re in these accounts daily and making optimizations regularly, so having

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New Features in Pinterest: Search Ads and Expanded Targeting

In January 2017, Pinterest released Search Ads for Pinterest to a select number of businesses, with access coming to additional advertisers in the coming months. Finally, in mid-October, Pinterest announced that search ads are available for all advertisers in their self-serve platform, Pinterest Ads Manager. This new search campaign feature revolves around utilizing keywords to reach

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Refuting Common B2B Myths in PPC

PPC marketers who run campaigns focused toward B2B audiences know that nuances of setup and performance can vary drastically from B2C campaigns. You’re attempting to reach professionals, often in tightly defined niches. Unfortunately, both clients and PPC managers often fall back on stereotypes of how these individuals are expected to behave, what timing is best

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