This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what content marketing is, how to choose the right content and goal setting. The second post will cover more of the nitty-gritty on how to leverage content
I was scrolling through PPC posts the other day and came across “Instagram Ads for Real Estate Marketers: 10 Best Practices.” Since I’ve had clients in the real estate space in the past, I was interested in this post. This got me thinking about leveraging Instagram for B2B advertisers as well. Since social can be
Happy Friday, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Simo Ahava #GTMTips: Send Page Visibility State To Google Analytics: This post wraps up a series of 100 (super helpful) tips – check it out! Search Engine Journal Google Lets Advertisers Promote YouTube Live Streams as
In PPC, so much focus goes into the front end of channel selection, campaign creation/targeting, keywords, ad messages, etc. Often, the landing page and its performance are often neglected. Sometimes the client doesn’t see the value. Sometimes they are too small to have the resources to invest in landing page creation. Other times, landing
Google has slowly been improving their opportunities recommendations. They must be feeling pretty good about it, because they’re also starting to move those recommendations into the interface more aggressively. Behold this example I caught today: Please, Please, Please Add Responsive Search Ads Right there, at the top of the main content area, we see the
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts WordStream The Biggest Benefit of Google Display Ads (+ How to Leverage This!): Joe Martinez’s latest post shouldn’t be missed! Branded campaigns won’t help a smaller business grow AND brand awareness is the single biggest
Researching competitors provides valuable data for any business involved in digital marketing. You can monitor messaging and targeting, see which brands are most aggressive in advertising, and even get ideas to troll your competitors. Thanks to increasing concerns over privacy, ad platforms have taken measures over recent years to make their advertisers’ information more transparent.
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts eZdia: Google Algorithm Update 2019: Don’t miss this post for the impact of the changes along with remarks on the focus — quality content. Search Engine Journal 10 Key Areas to Focus On When
A short while ago, Pinterest announced the addition of a new campaign objective: conversion optimization. All previous campaign types were based on click optimization. Conversion targeting works as Pinterest predicts the likelihood of your conversion action happening within your time window and shifts bidding to meet your CPA criteria. This is a great campaign type
Half the reason I watch the Super Bowl is the commercials. They’re super expensive ($5.25 million for a 30-second spot in 2019) so you see some really awesome ads. This year Bud Light went all out with several commercials. One was a co-branded commercial with Game of Thrones where the Bud Knight is defeated in
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
