Happy Friday and welcome to this week’s edition of #PPC News & Views! Don’t forget to register for our webinar on Thursday, May 21st! We’re teaming up with Google to bring you “Adapting to a Dynamic Market: How to Engage Your Target Audience”. Watch as they discuss the dynamic shifts in digital marketing and how
Back in 2017, we published a post about 4 Facebook Ad Copy Tips to Improve Performance. Even in 2020, those tips still hold true as great options for A/B testing ad copy in Facebook. That got me thinking about LinkedIn, where I spend a lot of time testing new ads and new audiences. If you’re
Join special guests Trista Wade, Agency Development Manager and Zach Kirschner, Senior Account Strategist, both from Google, alongside Clix’s own Director of Client Strategy, Joe Martinez, in this one-hour live webinar on Thursday, May 21. Tune in as they discuss the dynamic shifts in consumer behavior and media consumption and how to adapt your digital
Recently my co-worker, Tim Jensen, wrote a blog post on setting up a Twitter Ads campaign. One of the sections of that post explained setting up the targeting for your campaign. I wanted to use my post to deep dive into the interest targeting options and list out what is currently available to help you
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! Stay tuned for more information on a PPC webinar Clix is hosting on Thursday, May 21! From the Experts Search Engine Land A script that detects anomalies at a local level: Save some time with this valuable new script that can
Google is continually expanding its list of ad extensions to give advertisers options to enhance their ads. One of their latest extensions that is still in Beta but beginning to show up in ad accounts is Image extensions. What Are Image Extensions? Image extensions allow advertisers to upload images to complement their existing text ads.
PPC performance is impacted by things outside of our interfaces. This post talks you through four areas to focus on to improve your PPC campaigns.
Happy May, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Search Engine Land Google Q1 earnings offer hop ad slump won’t be as bad as some expect: Some positive news in light of what some thought would be hampered by COVID-19. 3Q Digital 7 Universal Truths about COVID-19
LinkedIn Ads has been quietly rolling out several new features over the last few months. Here are a few that you should be aware of. New Targeting Options LinkedIn has added a few new targeting options, allowing a few more potential layers to zero in on the prospects you’re wanting to reach. Company Category can
A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads Manager. There are a few different ways to create an A/B test in your account: From the Ads Manager Toolbar By duplicating a campaign, ad set, or ad When
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
