Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Seer Interactive How to Use Negative Keywords to Save on PPC Spend: Save money. Stop guessing and start analyzing your data. WordStream So Long, SKAGs; Hello, Single Theme Ad Groups: Learn to migrate SKAG to
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Directive Consulting Top PPC Leaders Explain How To Adapt To Changes in PPC Industry: Some of the top PPC experts, including our own Joe Martinez, explain how they adapt and keep up to date on all of
Google announced in February of this year that average position was going to be removed from the interface. Well, the time is near as they’ve officially announced this metric will be removed starting the week of September 30th. It’s important that each advertiser reviews current reporting and automated rules using this metric in preparation for
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Paid Media Pros Google Ad Grants Limitations: If you’re expecting to run a full-blown marketing campaign on Google Ads using Grants, you are going to be disappointed. This video will run through a few of
It’s official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition to having some mad PPC skills, here are a couple more things we’re looking for in our future team member: You’re able to analyze PPC campaigns for performance and strategy to improve clients’ bottom line.
Working as a PPC manager entails dealing with frequent change from the ad platforms and adapting your approaches to setting up campaigns. As one of many recent changes, Google Ads removed the option to strictly reach people who are in your target geographic location. Currently, you’re presented with the following three options, which are accessible
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Simo Ahava Getting Started With Google Analytics: App + Web: Jumping at the bit to try the new version? This post explains how to set up data collection using GTM. Seer Interactive How to Identify &
Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword insertion or using the countdown feature for sales and special events, but that’s just the beginning. You can use ad customizers to update ads to include anything you’d like.
In every Google Ads account, there is a Recommendations section. It’s in the left nav right between Overview and Campaigns, so Google is giving it a very heavy visual emphasis. I’ve written about this before (back when they called them Opportunities), pointing out both good things and bad things that cropped up. Recently I’ve noticed
Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero 3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake: If it’s budget constraints, time resources or an in-house team that is preventing you from investing in