LinkedIn’s Website Demographic Information: What You Need to Know

LinkedIn’s Website Demographics is a web analytics tool available in LinkedIn’s Campaign Manager. It was launched in the summer of 2017 and provides advertisers with demographic information about the LinkedIn members visiting their website. Web Demographics is free for anyone who is using Campaign Manager and you don’t have to be running ads to leverage it.

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Why LinkedIn Interface Data Never Matches

A few days ago I was having a conversation with a colleague about the discrepancies often seen between various data sources. The client in question was ramping up their LinkedIn advertising and those numbers seemed to be particularly problematic. As we were commiserating, I had one of those “Aha!” moments where you almost feel a

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LinkedIn Conversions Not Reporting?

The other day I added a new conversion type to a LinkedIn advertising account I manage (you can read a full walk-through on the process in this post). However, despite our CRM showing conversions were happening, they weren’t reporting in the LinkedIn interface. I reached out to the LinkedIn rep in charge of the account

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Conversion Tracking Has Come to LinkedIn!

B2B advertisers rejoice! LinkedIn is rolling out conversion tracking and I’ve just found my first account with it. You know what that means: Screenshots. Lots of screenshots. To get started, you’ll be able to tell if your account has conversion tracking enabled on the campaigns page. Just below the performance graph, the choices above the

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