All past shows are archived on the Webmasterradio.fm site – click on the logo above to listen or download!
The show “airs” at 4:00 PM EST (GMT-5) every Monday – but you can subscribe to podcasts via iTunes, and download past shows, by clicking here:
The show is also “re-broadcast” from the Webmasterradio.fm site at the following times:
Monday 11:00 PM
Tuesday 5:00 PM
Wednesday 4:00 AM
Wednesday 12:00 PM
Thursday 8:00 PM
Friday 7:00 AM
Friday 4:00 PM
Saturday 2:00 PM
Sunday 5:00 PM
Sunday 10:00 PM
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18 January 2010 – Tim Ash – Debut of AttentionWizard
AttentionWizard.com (50% off with promo code IS-2-BL116)
Tim’s Conversion Conference
SiteTuners’ Express Review ($100 discount – use code PPCR)
Tim’s WebmasterRadio show Landing Page Optimization
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21 December 2009 – Dr. Glenn Livingston – Hypertargeting with Emotional Ad Messaging
Dr. Glenn Livingston is a psychologist turned marketer who consulted for dozens of Fortune 100 companies like AT&T, Novartis, Whirlpool, Lipton, Panasonic, Colgate-Palmolive, Hallmark, and Kraft before going on to develop his own publishing business in PPC, and now his own 25 person internet marketing agency RocketClicks.com.
Self-Esteem-And-Purchase-Behavior-Cheat-Sheet
Free AdWords Cheat Sheets, Videos and MP3s
Hyper-Responsive PPC Marketing Club
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23 November 2009 – Andrew Goodman – Is MEA (Multiple Exposure Attribution) Really Important?
Andrew Goodman is Founder & President of Page Zero Media, and author of Winning Results with Google AdWords, 2nd ed. Andrew’s articles Attribution Wars: In Defense Of The Last Click (Part I) and Attribution Wars: A Plea For Small-e Enlightenment (Part 2) in Search Engine Land triggered the topic.
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19 october 2009 – Craig Danuloff – Bidding and Quality Score
Craig Danuloff is Founder and President of ClickEquations that offers a paid search software platform. Craig has been involved in online commerce since 1994, when he founded one of the first ecommerce software companies. Craig has authored a number of technology books, and spent two years as a Venture Capitalist. He is a graduate of the University of Colorado College of Business and Administration.
We reference Brad Geddes show/presentation below
Google Hal Varian videos here and here
ClickEquations’ White Papers
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21 September 2009 – Brad Geddes – ROI Implications of PPC Campaign Management Tactics
BG Theory Quality Score Factors Chart
Presentation referred to in broadcast:
Playable version:
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14 September 2009 – Rich Stokes – Competitive PPC Tools
New Free Competitive tool from AdGooRoo
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52nd Show – 24 August 2009 – Andrew Goodman – The Death of Keywords?
Nick Fox SES Keynote audio
Andrew’s Drowning in Keywords article
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51st Show – 10 August 2009 – Tim Ash – Debut of AttentionWizard
CREDO Mobile Case Study
Tim’s WebmasterRadio show Landing Page Optimization
Tim’s Secret Code: 0809-4518
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50th Show – 3 August 2009 – Shelley Ellis – Geotargeting with Contextual Ads
Shelley’s PowerPoint presentation
Shelley’s Content Advertising training
Proof that Shelley can press more than you
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49th Show – 26 July 2009 – Mel Carson – Microsoft adCenter and future plans
Mel Carson is the Microsoft adCenter Community Manager
During the show we discuss:
· The evolution of the Microsoft Advertising Community Team
· The Yahoo! deal?!
· Microsoft adCenter as the one-stop-shop for advertisers
· Search and Display ROI Uplift Research
· Microsoft Advertising Intelligence
· Atlas Search
· adCenter ROI – “2 times to 5 times better than on Google and Yahoo!” says David!
· Microsoft Advertising on Social Media
Check out the interview here: Microsoft Advertising Interview with Mel Carson
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44th Show – 6 July 2009 – Howie Jacobson – the ROAD model of ad group construction
Howie Jacobson, PhD is the author of AdWords For Dummies. He loves to help newbies get started, and to help experienced advertisers use AdWords to boost site conversion through a deep understanding of their market.
Howie’s Blog
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40th Show – 1 June 2009 – Jamie Smith – Phone Prefixes and PPC Assists
Jamie Smith, Chairman and CEO of Engine Ready Software, has over 10 years of Internet Marketing experience, and consistently speaks at industry conferences including SES, SMX, PPC Summit and more.
In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha’s Vineyard. World Methods and Engine Ready merged in September of 2001. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.
EngineReady Studies we refer to in broadcast.
Other EngineReady Resources
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39th Show – 6 April 2009 – Andrew Silverman – Google AdWords Conversion Optimizer
Andrew Silverman is a product manager on the Google AdWords bidding team. As part of the team, Andrew is responsible for designing and launching new bidding features, focusing on the Conversion Optimizer.
David Szetela’s Conversion Optimizer articles here and here.
Google Optimizer Help Files
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38th Show – 23 March 2009 – Kevin Lee – the Past and Future of PPC Advertising
Kevin Lee Chairman &CEO of Didit, also has been on the Board of SEMPO since its founding and recently launched D&B Power Profiles in conjunction with Dun & Bradstreet.
Kevin’s arranged for a free six-month trial of D&B Power Profiles for PPC Rockstars listeners – Schweet!
Kevin’s Books: The Eyes Have It: How to Market in an Age of Divergent Consumers, The Truth About Pay-Per-Click Search Advertising
The SEMPO Annual State of Search Survey 2008 – Full Results (member’s only – if you’re not a member, you should be!)
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36th Show – 9 March 2009 – Christine Churchill – Reminiscing about Web 1.0 + Dangers of Google AdWords’ Expanded Broad Match
Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO).
Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM). Ms. Churchill holds a Masters Degree in Business and has over 10 years online marketing experience.
Christine is a regular speaker at Search Engine Strategies, Webmaster World Publishers Conference, High Rankings Seminars, Internet World, and other Internet conferences. In addition, she has written widely on search engine marketing for publications including SearchDay, MarketPosition, Workz, SitePoint, SearchEngineGuide, and NetMechanic, and has taught SEO classes through the International Association of Webmasters.
Prior to founding KeyRelevance, Christine was the Director of Web Development at NetMechanic. In this role she was the subject matter expert for NetMechanic’s Search Engine Power Pack and HTML Toolbox, the best-selling toolkit used by many search engine optimizers.
As the Search Engine Optimizer for the NetMechanic site, Christine consistently doubled search engine traffic to the site every 6-9 months. As Editor of the NetMechanic Webmaster Tips Newsletter, Christine increased the subscriber base from 20,000 to 100,000 happy subscribers.
In addition to running KeyRelevance.com, Christine is the Search Engine Friendly Design and Usability Moderator and the Pay Per Click Moderator on the High Rankings Forum. Read Christine’s most recent interview.
You’re a loser if you don’t jon SEMPO
Expanded Broad Match problem – start here.
KeyRelevance post on Automatic Match
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35th Show – 2 March 2009 – Stephan Spencer – Synergy between SEO and PPC
Stephan M. Spencer, M.Sc., is Founder, President & CEO of Netconcepts, a leading natural search marketing firm. Clients include Cabela’s, HSN, AOL, SuperPages.com and Discovery Channel, to name a few.
Stephan is co-author of the upcoming O’Reilly book “The Art of SEO” with Rand Fishkin, Jessie Stricchiola, and Eric Enge, due out this Summer. Stephan is also a Senior Contributor to MarketingProfs.com and to Practical Ecommerce, and a monthly contributor on Search Engine Land and Multichannel Merchant. He’s contributed to DM News, Catalog Success, Catalog Age, Building Online Business, among others. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 – New Strategies for Successful Cataloging.”.
Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), IQPC and IIR.
Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer’s Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google, I Suggest…
NetConcepts’ GravityStream Technology
e2Performance on PPC/SEO Synergy
iCrossing on PPC/SEO Synergy
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34th Show – 23 February 2009 – Tom Cuthbert – Click Fraud and Click Quality
Tom is the president and founder of Click Forensics, the industry leader in traffic quality management. He started the Click Fraud Network in 2006, chairs the Click Quality Council and is a frequent speaker at trade shows and on CNBC, helping advertisers get what they pay for.
Industry Click Fraud Rate Climbs to Highest Level Reaching 17.1% in Q4 2008
Google Takes Issue With Click Forensics Report
Frank Watson – Battling Click Fraud is Important for All Involved
Google: Why Third-Party Click Fraud Estimates Don’t Add Up
Rbuttal from Click Fraud Network
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33rd Show – 2 February 2009 – Craig Danuloff – High Resolution PPC
Craig Danuloff is Founder and President of Commerce360 Inc., which developed the ClickEquations paid search software platform after years of managing PPC campaigns for companies in both the Fortune 100 and the Internet Retailer 100. Craig has been involved in online commerce since 1994, when he founded one of the first ecommerce software companies. Craig has authored a number of technology books, and spent two years as a Venture Capitalist. He is a graduate of the University of Colorado College of Business and Administration.
Google’s docs on Impression Share Reports
Craig’s Impression Share blog posts
ClickEquations demo video
ClickEquations Free 30-Day Trial
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33rd Show – 26 January 2009 – Erik Qualman – Intersection of PPC and Social Media
Erik Qualman is the Global Vice President of EF Education based in the 950 person Cambridge Office. Qualman’s book Socialnomics will be out in the Fall from Wiley Publishing.
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32nd Show – 19 January 2009 – Chad Baldwin – Campaign Structure and Advertising/Merchandising Trends
Chad Baldwin is Director of Strategic Accounts at Kenshoo, Inc., an internet advertising optimization technology company funded by Sequoia Partners and Arts Alliance. He was previously Sr. Product Manager for Coremetrics Search and held numerous online positions on both the agency side and client side since his start in online in 1994. In 1994, Chad’s site for the California Division of Tourism had 5000 unique users and was ranked #10 in the world.
My column on Ad Group Structure.
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31st Show – 5 January 2009 – Matt Van Wagner – Competitive Tools and Techniques
Matt Van Wagner is President and founder of Find Me Faster, a search engine marketing firm based in Nashua,NH, and product architect for DEKE, a simulator and quality tool for Google Adwords DKI Ad function. He is a member of SEMNE (Search Engine Marketing New England) and SEMPO, the Search Engine Marketing Professionals Organization, and courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology for IMedia, New Hampshire Business Review and other publications. He has served as a technical editor for Andrew Goodman’s “Winning With Adwords” and Mona Elesseily’s “Yahoo! Search Marketing Handbook.’ Matt holds an BS in Ecomomics from St Lawrence University, Canton NY and MBA from Rivier College, Nashua, NH.
Tools that deal with MAP:
PPC Hero blog post on inserting TM and (c) symbols into ad text
BGTheory on doing the same thing with keystrokes
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31st Show – 12 January 2009 – Matt Van Wagner – Predictions and Tips
Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics. One of the co-founders and Executive VP of FutureNow, Inc., Bryan has been helping companies realize that to maximiz
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3oth Show – 29 December 2008 – Bryan Eisenberg – Always Be Testing
Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics. One of the co-founders and Executive VP of FutureNow, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. Bryan also is an inventor, along with John Quarto-vonTivadar and Jeffrey Eisenberg, of Persuasion Architecture®,a process for persuading customers when they ignore marketing.
Bryan is a co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and BusinessWeek best sellers: ” Waiting For Your Cat to Bark?” and ” Call to Action“. He is the publisher of FutureNow’s award-winning blog and newsletter GrokDotCom, is the author of ClickZ’s column ” ROI Marketing“, and has been a featured speaker at Ad:tech, DMDAYS, Search Engine Strategies, Shop.org, Internet World, Net.Marketing, DMA Annual, eMetrics Summit, Electronic Retail Association, & ClickZ Email Strategies and also teaches at Roy H William’s Wizard Academy.
Bryan has been featured by The Wall Street Journal, The New York Times, Business 2.0, CXO Europe, Forrester Research, Jupiter Research, Miami Herald, BrandWeek, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing, website design and improving online conversion rates, and web analytics.
Always Be Testing book.
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29th Show – 22 December 2008 – Adam Goldberg – Attribution Management
Adam Goldberg is the Co-Founder and Chief Innovation Officer of ClearSaleing. Prior to starting ClearSaleing, Adam started Google’s inside sales team in NYC and worked there for 3 years. ClearSaleing is an advertising analytics company that enables marketers to generate more profit from their online marketing investments.
Adam’s Attribution Management Forum
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28th Show – 8 December 2008 – Dan Soha – Ad Group Split Tricks
As the Founder and SEM Specialist of Five Mill Marketing, Dan provides his expertise along with custom-tailored SEM strategies. His style of Search Engine Marketing draws on his academic background in Computer Science Algorithm Theory, by viewing the SEM landscape as a complex math problem. In doing so, he has developed methodologies that have been integral in the success of his advertising campaigns.
Contact Dan at dan@fivemill.com
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27th Show – 1 December 2008 – Ken Jurina and Curtis Dueck – Negative Keywords
As president and founder of Top Draw and Epiar, Ken Jurina has more than ten years of experience in traditional advertising and Internet marketing. In 1993, he founded Top Draw which has become a leading advertising, graphic design, and web development firm in Edmonton, Alberta, Canada.
In 2002, Ken co-founded Epiar, an Internet marketing and search engine optimization (SEO) company that has pioneered techniques merging web development technology with online marketing strategies to drive qualified traffic and sales.
Epiar’s Negative Keywords
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26th Show - 24 November 2008 - Scott Brinker – Landing Pages and Conversion Paths
Scott Brinker is the president and CTO of ion interactive, a lead provider of post-click marketing software and services. He is also a co-editor of the Post-Click Marketing Blog.
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25th Show – 17 November 2008 – Tim Ash – PPC ClinicTim Ash is the president of SiteTuners.com – a leading landing page optimization company. He is a frequent speaker and contributing writer, and is the author of the Amazon e-commerce bestselling book “Landing Page Optimization“.
Landing Page 1: Happy Paws
Keyword: pet boarding Orlando
Ad:
Luxury Pet Boarding
VIP Suites, Grooming & Spa, Webcams
Orlando’s Only In-Ground Doggy Pool
www.HappyPawsOrlando.com
Landing page: www.HappyPawsOrlando.com
Landing Page 2: Personal Canvas Art
Keyword: Photos On Canvas
Ad:
Put Photos on Canvas
Turn Your Favorite Photo into
Canvas Art. Money-back Guarantee!
www.PersonalCanvasArt.com
Landing page: www.PersonalCanvasArt.com
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25th Show – 10 November 2008 – Perry Marshall – PPC History and “Market Research by Proxy”
I think I understand how Tom Snyder probably felt when he interviewed John Lennon: today I got to interview one of my all-time heroes, Perry Marshall. Perry’s books and other resources formed the foundation of everything I know about PPC, and it was an honor to have him on the show.
Here’s his bio:
Perry Marshall is an author, speaker and consultant in Chicago. He is known as “The Wizard of Google AdWords” and is one of the world’s leading specialists on buying search engine traffic. Google advertisers who use his methods generate well over a billion clicks per month (conservative estimate).
His company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.
Prior to his consulting career, he helped grow a tech company in Chicago from $200,000 to $4 million sales in four years, and the firm was sold to a public company for $18 million.
Like direct marketing pioneer Claude Hopkins, Perry has both an engineering degree and a love for persuasive copywriting. He’s published dozens of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords (Entrepreneur Press, 2006), Guerilla Marketing for Hi-Tech Sales People, and a technical book, Industrial Ethernet (ISA, 2nd Edition, 2004).
He’s spoken at conferences around the world and consulted in dozens of industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Contact Information: 159 N. Marion St #295 Oak Park IL 60301 USA
Perry’s Free AdWords Cheat Sheet
The Ultimate Guide to Google AdWords
Comprehensive list of Perry’s Resources
Perry’s Renaissance Club
Claude Hopkins’ Scientific Advertising
Free eBook on Writing Classified Ads
The text of Perry’s “Market Research by Proxy” email:
David,
Today I’m going to give you a very cool trick.
One of the most useful kinds of market research you can do is what I call “market research by proxy.” By that I mean, surveying the market based on what’s already working for other advertisers.
You can credit the turbulent economy for providing this opportunity, as I shall explain…
Sure, in a perfect world you’d survey the customers, Glenn Livingston style, like you see at www.LivingstonReport.com. But that takes time and money.
The next best thing is to discover which advertisers are getting the highest CTR’s on their ads and who are paying Google the most money per day.
There have always been clever ways to do this. A very long time ago Google used to put a little “popularity bar” beneath the ads. They took that away. But there are still sneaky ways to figure this out.
I believe that Google adjusts certain thresholds and Quality Score requirements from time to time to meet their quarterly revenue targets. Richard Stokes talked about this on our Expert Series call a couple of weeks ago (MP3 available at www.Expertseries.AdwordsStrategy.com).
So here’s what’s going on and how you can benefit:
Let’s say someone’s shopping and researching hard. They search, click on an ad, look at a site, go back, search again, click on another ad, and so on.
The more ads Google shows them, the less money Google makes because the lower quality advertisers aren’t paying Google as much money.
*If Google shows fewer ads, they’ll make more money when people DO click.* So for people who search repeatedly, Google shows fewer ads.
Helps Google make more money when a lot of big advertisers have cut their budgets. Google had a good quarter last quarter, despite the economic jitters.
So if you want to know who the highest quality advertisers are – search a keyword, and then click “search” again and again and again. After awhile the list of advertisers on the right side will shrink.
After a whole bunch of searches there may only be 3-4 left.
THOSE are the highest quality advertisers. Those are the ones that make Google the most money per 1000 searches, which is the real name of the game.
So here’s an example.
If I search “weight loss” there are well over 100 advertisers.
Page after page of ‘em.
But if I search that term over and over again, eventually the only ones left are these:
1.
Jenny Craig Official Site
Join Today and Lose 20lbs for $20.
Get Started Now! Limited Time Offer
2.
Top 3 Weight Loss Pills
Want Max Weight Loss Fast?
These 3 Diet Pills Really Work.
GetDietSolutions.com/Weight-Loss
3.
Acai Berry & Weight Loss
The Secret Diet Discovered By A Mom
Who Lost 42lbs In 3 Months…
DietingMom.com
4.
Lose 21 pounds in 4 weeks
Hardest cases accepted
Medical doctors – fast, safe
www.CenterForMedicalWeightLoss.com
Chicago, IL
After all the smoke has cleared, there are four left standing.
A savvy marketer studies those ads carefully… AND studies their landing pages and sales process. Their offers, their prices. The smartest marketers also play customer and buy the product to see what happens next.
Notice that only half of these ads have the term “weight loss”
in the headline. Yes, doing that normally works best, but super- great ads often break the ‘rules.’
Aggressive marketers study hyper-compeitive markets and learn all they can. This is a GREAT way to study any market you’re interested in. You can borrow all kinds of ideas from other industries as well, and use them in yours.
I’m in the midst of a Google AdWords expert series. The first was a few weeks ago with Richard Stokes of AdGooroo.com.
He covered a slew of things that most advertisers have never heard of before, including this technique. The call was received tremendously well.
On November 12 Glenn Livingston who now operates a PPC management company will reveal his deepest bag of tricks.
On November 24, Epiar, the “Negative Keyword Company”
will show how they save their clients 10-40% on their ad budgets with a highly strategic negative keyword strategy.
This goes WAY beyond the obvious things like “-free” and all that.
On December 10, Shelly Ellis will describe how to target social media sites and demographic traffic on the content network, with razor precision.
All of this is hard-hitting, bleeding-edge stuff you will get NOWHERE else. Only on my Expert Series and only for Renaissance Club members. (For those who are already members, it’s free.)
Get Richard’s call and get in line for the upcoming calls
here:
http://ExpertSeries.AdWordsStrategy.com/
…and use the “search and search again” trick to spy on the savviest advertisers in your market. Go to school on somebody else’s dime, and prosper.
Perry Marshall
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24th Show – 3 November 2008 – John Lee – Ad and Landing Page Clinic
John Lee is a search marketing consultant for Bloomington, Indiana based Hanapin Marketing. John also writes for PPCHero.com, the one-stop-blog for all things pay-per-click. To hear John and the rest of the PPCHero team critique PPC campaigns and landing pages, go here.
First Critique: BreakingPoint Systems
Sample search here.
Landing page here.
Second Critique: BreakingPoint Systems
Sample search here.
Landing page here.
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23rd Show – 21 October 2008 – Craig Danuloff – High Resolution PPC
Craig Danuloff is Founder and President of Commerce360 Inc., which developed the ClickEquations paid search software platform after years of managing PPC campaigns for companies in both the Fortune 100 and the Internet Retailer 100. Craig has been involved in online commerce since 1994, when he founded one of the first ecommerce software companies. Craig has authored a number of technology books, and spent two years as a Venture Capitalist. He is a graduate of the University of Colorado College of Business and Administration.
High Resolution PPC blog posts here and here.
The origins of ClickEquations blog post here.
ClickEquations demo video
ClickEquations Free 30-Day Trial
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22nd Show – 13 October 2008 – Marty Weintraub – Damage Control PR with PPC
Marty Weintraub is president of aimClear, an SEM agency with offices in Duluth and Minneapolis, Minn. aimClear provides, traditional and social pay-per-click (PPC) management, organic optimization (SEO), and social media marketing (SMO) services to national clients. Prior to founding aimClear, Marty held positions including A&R PolyGram International Publishing, Burbank; creative director, CBS affiliate; unit director, Westmoreland Interactive; and nine years of solo search marketing practice. He writes for aimClearBlog , collective-thoughts , and Search Engine Watch Blog . In the ’90s Marty enjoyed international prominence as a recording artist, having written and produced a total of 13 solo albums. Industrial video and music clients included Northwest Airlines, CBS, Pizza Hut, General Mills, Dayton Hudson, Planters Peanuts, Sony Publishing, and many others.
David Szetela’s article re: finding target sites for targeted advertising here.
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21st Show – 6 October 2008 – James Zolman – Ad Testing
James Zolman is the principal consultant at semvironment - a performance based ppc management company that manages millions in ad spend every year in a variety of industries – loans, remodeling, real estate, investments, music, manufacturing and more.
James got his start in PPC 5 years ago by advertising for his own businesses and has been consulting and managing client accounts since 2006.
David Szetela’s Contextual ad testing articles here and here.
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20th Show – 29 September 2008 – Mary O’Brien- PPC History
Mary O’Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search Marketing. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer service director for several large multi-national companies such as AON Insurance, and The Capital Group.
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19th Show – 22 September 2008 – Matt Van Wagner – Negative Keywords
Matt Van Wagner is President and founder of Find Me Faster, a search engine marketing firm based in Nashua,NH, and product architect for DEKE, a simulator and quality tool for Google Adwords DKI Ad function. He is a member of SEMNE (Search Engine Marketing New England) and SEMPO, the Search Engine Marketing Professionals Organization, and courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology for IMedia, New Hampshire Business Review and other publications. He has served as a technical editor for Andrew Goodman’s “Winning With Adwords” and Mona Elesseily’s “Yahoo! Search Marketing Handbook.’ Matt holds an BS in Ecomomics from St Lawrence University, Canton NY and MBA from Rivier College, Nashua, NH.
My Search Engine Watch column on the use of negative keywords in Contextual Advertising.
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18th Show – 15 September 2008 – Richard Zwicky – Click Quality and Search Engine Refunds
Richard Zwicky is the President and Founder of Enquisite, a search analytics company based in San Francisco. Richard’s been involved in search marketing for over 10 years now, first in running his own campaigns, which led to him founding Metamend Search Marketing. He started developing Enquisite in 2005, and in 2006 founded the company. Today he’s regularly living out of suitcases, and easily found speaking at any number of conferences, at his San Francisco office, or at home at the company’s development office in Victoria B.C.
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17th Show – 8 September 2008 – Tom Cuthbert – Click Fraud and Click Quality
Tom is the president and founder of Click Forensics, the industry leader in traffic quality management. He started the Click Fraud Network in 2006, chairs the Click Quality Council and is a frequent speaker at trade shows and on CNBC, helping advertisers get what they pay for.
The Interactive Advertising Bureau
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16th Show – 25 August 2008 – Andrew Goodman, Kevin Ryan and Mary O’Brien – Why Doesn’t PPC Get More Respect?
A fun one – three luminaries in the SEM world discuss reasons why PPC coverage in trade shows and blogs sometimes seems dwarfed by SEO and other topics.
Andrew Goodman is Founder & President of Page Zero Media, and author of Winning Results with Google AdWords, 2nd ed. (slated for release in November). Andrew’s article in Search Engine Land and this blog post in Traffick.com on June 14 triggered the topic.
Kevin Ryan is VP and global Content Director for Search Engine Strategies.
Mary O’Brien is founder and chairman of Alteract Marketing and the PPC Summit series.
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15th Show – 18 August 2008 – Brad Geddes – Google AdWords Quality Score
Brad Geddes is the founder of bgTheory.com, a company dedicated to consulting, educating, and training businesses on internet marketing theory and best practices. Many people know Brad as eWhisper, a long time moderator on Webmasterworld.
bg Theory works closely with Google in creating and presenting AdWords Seminars for Success ™ so companies can best take advantage of AdWords. The next two seminars will be in Atlanta and New York City the week of August 25th.
Google’s Quality Score Explanation
Brad’s articles on Quality Score:
Google AdWords Quality Score Factors Demystified
What Should You do When Quality Score Kills Your Keywords?
How to Lower Your AdWords Minimum Bid
Brad’s upcoming speaking gigs:
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14th Show – 11 August 2008 – Tony Wright – Local Search Targeting and Ego Bidding
Tony Wright is the CEO and Founder of WrightIMC, an interactive marketing consultancy based in Dallas, Texas. Tony has been in search engine marketing for more than 10 year, helping businesses of all sizes monetize their forward-facing web presences. Wright was formerly the PPC Experts columnist on paid search for Search Engine Watch. He was in charge of the online reputation management strategy for American Airlines during and immediately following the events of September 11.
Google AdWords Ad Preview Tool
Tony’s upcoming speaking gigs:
http://www.seomoz.org/events/130
http://businesssolutionsexpo.com/
http://searchmarketingexpo.com/east/
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13th Show – 4 August 2008 – Richard Stokes – Keyword length and Ad Position
Richad Stokes is Founder and “Chief Gooroo” of AdGooroo, a leading provider of marketing intelligence to internet advertisers. Richard is a regular speaker on search marketing topics and is also the author of “Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords“. Adgooroo will be exhibiting at SES San Jose, August 18-222.
Article: “How Keyword Length and Ad Position Impact CTR and CPC on Google
AdWords”
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12th Show – 28 July 2008 – Shelley Ellis – Google Enhanced Placement Targeting
Shelley Ellis is a paid search and media expert from iCrossing, one of the largest independent digital marketing companies in the world, whose paid search clients include Travelocity, Lego, bebe and Mary Kay.
Google’s Enhanced Placement documentation – here and here.
Search Engine Land article.
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11th Show – 21 July 2008 – Jeff Hudson – Starting Small and PPC Tools
Jeff Hudson is a full time Pay Per Click consultant and part time blogger at THEPPCBOOK.com. He has worked in the internet marketing industry since 1997 and discovered PPC advertising in 2004. He’s been on his own for almost 2 years and enjoys working with clients in different industries.
Contact info:
jeff@theppcbook.com
877-818-8842
Resources discussed:
Article on using Google Analytics to find search terms
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10th Show – 14 July 2008 – Michael Flores – In-house PPC Management and Content Bidding Strategies
Michael Flores is Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.
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Ninth Show – 7 July 2008 – Pat East – Blogging and Inheriting Shaky Campaigns
Pat East is president and CEO of Hanapin Marketing, an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero.
eMarketingSilo – SEM/SEO Job Site
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Eighth Show – 30 June 2008 – James Zolman – Building Killer Keyword Lists
James Zolman is the principal consultant at semvironment - a performance based ppc management company that manages millions in ad spend every year in a variety of industries – loans, remodeling, real estate, investments, music, manufacturing and more.
James got his start in PPC 5 years ago by advertising for his own businesses and has been consulting and managing client accounts since 2006.
Download James’ presentation here: kw-list-expansion-contraction
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Seventh Show – 23 June 2008 – Mary Huffman – Landing Page Optimization 2
Mary is a partner at Ionic Media, a turn-around marketing firm specializing in quickly improving online marketing results, located in Encino, California. Mary and I have spoken at numerous events together which is always a treat.
Catch Mary on a conference call June 24th with Market Motive to review the state of the PPC industry and talk about how to turn around a PPC campaign that is not performing well.
Landing page critiqued: http://www.firstfreedomdebtsolution.com
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Sixth Show – 16 June 2008 – Tim Ash – Landing Page Optimization 1
Tim Ash is the president of SiteTuners.com – a leading landing page optimization company. He is a frequent speaker and contributing writer, and is the author of the Amazon e-commerce bestselling book “Landing Page Optimization“.
Landing page critiqued: http://www.eQuoteAutoInsurance.com
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Fifth Show – 9 June 2008 – Marc Poirier – Agency Pricing Models
Marc Poirier is Chief Marketing Officer and Co-Founder of acquisio whose software product, acquisio SEARCH, helps agencies manages their clients’ paid search activity much more effectively. Prior to acquisio, he was president and co-founder of Canalytics, a consulting firm that specializes in search engine marketing and Google Analytics consulting.
Brad Geddes PPC Management Pricing Options article
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Fourth show – 2 June 2008 – Andrew Goodman – Quality Score
Andrew Goodman is Founder & Principal of Page Zero Media, a search marketing agency focusing on paid search, and author of Winning Results with Google AdWords (2nd ed.), set for release in September.
Andrew’s blog – Traffick.com
Google on Quality Score
Andrew’s organizing SES Toronto
Official Geddy Lee page
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Third show – 26 May 2008 – Marty Weintraub – Social PPC
Marty Weintraub is president of aimClear, an SEM agency with offices in Duluth and Minneapolis, Minn. aimClear provides, traditional and social pay-per-click (PPC) management, organic optimization (SEO), and social media marketing (SMO) services to national clients. Prior to founding aimClear, Marty held positions including A&R PolyGram International Publishing, Burbank; creative director, CBS affiliate; unit director, Westmoreland Interactive; and nine years of solo search marketing practice. He writes for aimClearBlog , collective-thoughts , and Search Engine Watch Blog . In the ’90s Marty enjoyed international prominence as a recording artist, having written and produced a total of 13 solo albums. Industrial video and music clients included Northwest Airlines, CBS, Pizza Hut, General Mills, Dayton Hudson, Planters Peanuts, Sony Publishing, and many others.
Facebook Social Advertising Tutorial here .
Facebook PPC Ad Creation Process:
David Szetela’s SEW Expert’s column on Demographic Targeting in Google AdWords .
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Second show – 19 May 2008 – Don Steele – MTVN’s PPC Campaigns
Don Steele- Vice President of Digital Marketing, MTV Networks Entertainment Group
Don Steele is the Vice President of Digital Marketing for the MTVN Entertainment group. There he is in charge of setting the strategy and implementing digital marketing initiatives for the websites and digital brands of Comedy Central, Spike and TV Land. In this roll he has implemented very effective Search, Viral, Mobile, Email and Social Marketing strategies. He has spoken previously at SES events in San Jose, Chicago and New York as well as at OMMA and eTail.
Prior to Comedy Central, Don ran the e-commerce business for the Food Network. He began is career in the digital space working for DELiA*s.com after a background in the catalog industry
First Show - 12 May 2008 – Matt Van Wagner – Dynamic Keyword Insertion
To download the PowerPoint presentation, click on “View” next to “SlideShare.”
