All past shows are archived on the Webmasterradio.fm site - click on the logo above to listen or download!
11th Show - 21 July 2008 - Jeff Hudson - Starting Small and PPC Tools
Jeff Hudson is a full time Pay Per Click consultant and part time blogger at THEPPCBOOK.com. He has worked in the internet marketing industry since 1997 and discovered PPC advertising in 2004. He’s been on his own for almost 2 years and enjoys working with clients in different industries.
Contact info:
jeff@theppcbook.com
877-818-8842
Resources discussed:
Article on using Google Analytics to find search terms
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10th Show - 14 July 2008 - Michael Flores - In-house PPC Management and Content Bidding Strategies
Michael Flores is Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.
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Ninth Show - 7 July 2008 - Pat East - Blogging and Inheriting Shaky Campaigns
Pat East is president and CEO of Hanapin Marketing, an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero.
eMarketingSilo - SEM/SEO Job Site
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Eighth Show - 30 June 2008 - James Zolman - Building Killer Keyword Lists
James Zolman is the principal consultant at semvironment - a performance based ppc management company that manages millions in ad spend every year in a variety of industries - loans, remodeling, real estate, investments, music, manufacturing and more.
James got his start in PPC 5 years ago by advertising for his own businesses and has been consulting and managing client accounts since 2006.
Download James’ presentation here: kw-list-expansion-contraction
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Seventh Show - 23 June 2008 - Mary Huffman - Landing Page Optimization 2
Mary is a partner at Ionic Media, a turn-around marketing firm specializing in quickly improving online marketing results, located in Encino, California. Mary and I have spoken at numerous events together which is always a treat.
Catch Mary on a conference call June 24th with Market Motive to review the state of the PPC industry and talk about how to turn around a PPC campaign that is not performing well.
Landing page critiqued: http://www.firstfreedomdebtsolution.com
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Sixth Show - 16 June 2008 - Tim Ash - Landing Page Optimization 1
Tim Ash is the president of SiteTuners.com - a leading landing page optimization company. He is a frequent speaker and contributing writer, and is the author of the Amazon e-commerce bestselling book “Landing Page Optimization“.
Landing page critiqued: http://www.eQuoteAutoInsurance.com
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Fifth Show - 9 June 2008 - Marc Poirier - Agency Pricing Models
Marc Poirier is Chief Marketing Officer and Co-Founder of acquisio whose software product, acquisio SEARCH, helps agencies manages their clients’ paid search activity much more effectively. Prior to acquisio, he was president and co-founder of Canalytics, a consulting firm that specializes in search engine marketing and Google Analytics consulting.
Brad Geddes PPC Management Pricing Options article
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Fourth show - 2 June 2008 - Andrew Goodman - Quality Score
Andrew Goodman is Founder & Principal of Page Zero Media, a search marketing agency focusing on paid search, and author of Winning Results with Google AdWords (2nd ed.), set for release in September.
Andrew’s blog - Traffick.com
Google on Quality Score
Andrew’s organizing SES Toronto
Official Geddy Lee page
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Third show - 26 May 2008 - Marty Weintraub - Social PPC
Marty Weintraub is president of aimClear, an SEM agency with offices in Duluth and Minneapolis, Minn. aimClear provides, traditional and social pay-per-click (PPC) management, organic optimization (SEO), and social media marketing (SMO) services to national clients. Prior to founding aimClear, Marty held positions including A&R PolyGram International Publishing, Burbank; creative director, CBS affiliate; unit director, Westmoreland Interactive; and nine years of solo search marketing practice. He writes for aimClearBlog , collective-thoughts , and Search Engine Watch Blog . In the ’90s Marty enjoyed international prominence as a recording artist, having written and produced a total of 13 solo albums. Industrial video and music clients included Northwest Airlines, CBS, Pizza Hut, General Mills, Dayton Hudson, Planters Peanuts, Sony Publishing, and many others.
Facebook Social Advertising Tutorial here .
Facebook PPC Ad Creation Process:
David Szetela’s SEW Expert’s column on Demographic Targeting in Google AdWords .
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Second show - 19 May 2008 - Don Steele - MTVN’s PPC Campaigns
Don Steele- Vice President of Digital Marketing, MTV Networks Entertainment Group
Don Steele is the Vice President of Digital Marketing for the MTVN Entertainment group. There he is in charge of setting the strategy and implementing digital marketing initiatives for the websites and digital brands of Comedy Central, Spike and TV Land. In this roll he has implemented very effective Search, Viral, Mobile, Email and Social Marketing strategies. He has spoken previously at SES events in San Jose, Chicago and New York as well as at OMMA and eTail.
Prior to Comedy Central, Don ran the e-commerce business for the Food Network. He began is career in the digital space working for DELiA*s.com after a background in the catalog industry
First Show - 12 May 2008 - Matt Van Wagner - Dynamic Keyword Insertion
To download the PowerPoint presentation, click on “View” next to “SlideShare.”