Kristin started in the digital marketing industry in 2006 by reading a Perry Marshall ebook and helping a start-up prosper. She has worked on a variety of small to large B2B and B2C clients across many industry verticals. Her favorite accounts have been the several Google Grants accounts she’s worked on. Most of her paid search time is spent in Google, Microsoft Ads, Facebook, Instagram or Pinterest. Kristin especially enjoys writing ad copy, beating her own control variations and writing more test ad copies to find a new winner.
Prior to PPC life, Kristin worked on managing the print advertising and/or direct mail efforts of a variety of membership-based clients, including the largest one in the U.S.
Outside of her Clix responsibilities, Kristin keeps busy with her kids and their activities (mostly, she’s a swim mom) and volunteering at an organization focused on inspiring underprivileged and disadvantaged inner-city children to a better future through a variety of educational, physical and relational themed programs.