Clix Marketing PPC Services

Managing pay-per-click campaigns is like playing poker: it's easy to get started, but unless you work hard to gain proficiency, it's also easy to lose - big. And it takes years of study and practice to consistently win big.

Clix Marketing experts have studied and practiced direct response and paid search advertising for many years. We were among the first companies to specialize exclusively in PPC. We've provided beta testing and private consultation to Google, Yahoo and Microsoft.

We've mastered the art and science of PPC - the art of writing persuasive advertisement and landing page copy, and the science of mastering the technical tools and obsessively analyzing campaign data.

Most importantly, we've developed proprietary techniques and software tools (like dynamically-generated, customized landing pages) that give our clients an important edge over their competition. That's how we've obtained stunning results like the ones you'll find here.

If you're new to paid search advertising, then jump ahead to this section that describes our services and methodology in detail.

But if you're already running one or more paid search advertising campaigns, answer these questions:

How many keywords are you bidding on?

For every campaign there are very likely many thousands of keywords that will produce good results for you, many (or most) at a relatively low price compared to the most popular terms.

How many campaigns and ad groups are you maintaining?

Even for companies with a small number of products or services, there are usually many different ways to segment keyword sets, customer types, etc. A minimum would be 5-10 campaigns with 5-10 ad groups in each.

How often do you test ad copy?

Expert campaign managers like Clix never stop testing ad copy - we take the attitude that there are always percentage points to be gained in conversion rates, competitor moves that require response, seasonal factors to consider, etc.

Are you obtaining double-digit click-through-rates and conversion rates?

Every PPC campaign can and should achieve double-digit rates - we regularly do for Clix clients.

Have you created separate campaigns for Search and Content networks?

Keyword sets, keyword match types, bidding strategies - Content campaigns must be managed and tracked very differently from Search campaigns. Lumping them together invites failure.

Have you created different landing pages whose design and content match your different campaigns and ad groups?

Your conversion rates will be much higher when there's a tight correlation between the messages in your ad copy and the words and images on your landing pages.

Have you mastered the features Google, Yahoo and Microsoft added last month?

The paid ad services evolve at a dizzying rate - and if you haven't mastered the latest features, you may be missing opportunities that haven't been lost on your competitors.

Is your paid search ROI better than for any other advertising/marketing channel?

Due to its uniquely-targetable nature, paid search advertising almost always produces the best ROI. Clix clients routinely enjoy ROI of 2x-25x.

Even if you think you're getting optimal results from your paid search advertising campaigns, contact us if you're spending (or have the budget to spend) at least $10,000 per month in pay-per-click charges. We'll look at your campaigns and let you know within a few minutes how much upside potential there is - and how Clix can help you reach it.

See details about our processes and methodologies here.