Clix PPC Campaign Management

Clix marketing has developed a winning methodology for building and optimizing paid search advertising campaigns.

It's not a finite set of steps that ends when the campaign is "finished." Rather, it's a continuous, iterative process that involves constant experimentation leading to steady improvement in results. Perfect for companies who want to sustain profitable growth.

When we manage your paid search advertising campaign, we will:

Understand your company

We will learn what makes your company tick - your products and services, your short-term and long-term business objectives, and your past and present marketing and advertising activities.

Understand your customers

We'll lead you through an exercise that describes your customers not just as a homogenous group with one shared set of characteristics, but as distinct subsets, each with a somewhat different set of attributes, buying behaviors, etc. This will help us determine the keywords and emotional triggers unique to each subset.

Understand your competition

We will put your competition under a microscope and find out what keywords they're using, what ads they're running - whatever it takes to make sure your campaign outperforms theirs.

Build powerful keyword lists

Using proprietary keyword research tools, we will build targeted lists of thousands of keywords - many of which have been completely ignored by your competition.

Build intelligent campaign structure

In campaigns that span tens of thousands or even hundreds of thousands of keywords, creating a large number of meaningful ad groups is crucially important. We will build out your campaign to enable us to tightly associate your keywords with the best-performing, closely associated ad copy.

Write, test and refine killer ads

With extremely limited space, effective PPC ad copy makes or breaks your campaign, no matter how "on-the-mark" your keywords. We've written thousands of successful PPC ads, and we'll tailor ones for your campaign that garner better results than your competitors. then we'll test continually to find variations that steadily improve click-through-rate and ROI.

Test and refine landing page content

We'll work with you to make changes to your landing pages that, while usually minor, tie the content more closely to top-performing keywords and ad copy - continually improving your conversion rates and ROI. We use sophisticated multivariate analysis tools to pick the right combination of words and design elements.

Lather, rinse, repeat

We'll monitor, test and improve your campaigns as often as several times per day. While we use sophisticated bid management software to keep bid cost under control and help meet ROI goals, you'll always have an expert human account manager to monitor your campaign and answer your questions.

Let us put our winning methodology to work for you. Contact us if you're spending (or have the budget to spend) at least $10,000 per month in pay-per-click charges.