Google Ads To Count Calls From Location Extensions As Conversions – Is That Too Greedy?

Recently,  Google announced they would be “extending call and message reporting to more places.” Sounds pretty innocent and downright helpful on the surface, but since it’s incredibly vague we need to ask ourselves, “What does that actually mean?” Calls From Location Extensions Can Be Counted As Conversions The first thing to realize about this is

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Target Impression Share Bidding: What We’ve Seen So Far

Google’s been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they announced the latest automated bidding strategy — Target Impression Share. While initial automated bidding options focused on increasing conversions, revenue or clicks, Target Impression Share focuses on increasing brand awareness by helping you

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