How to Expand to New PPC Ad Channels

In my previous post, I shared some recommendations to help you determine if it’s time to expand to new ad channels. Key considerations should be your existing channel performance, your budget availability, and your goals for the year. If you’ve checked all these boxes, the next question to answer is: how exactly should you go about expanding to new channels?

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Creating Responsive YouTube Ads

YouTube ads have come a long way over the past few years, from rolling out CTA extensions to releasing a Video Builder for advertisers. Let’s talk about another option for YouTube ads beyond selecting a single format. YouTube Ad Formats YouTube ads can run in two main formats: TrueView in-stream and TrueView discovery. In-stream ads can

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Clix Marketing Blog’s #PPC News & Views: Friday, March 19, 2021

Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts PPC Hero Analytics: What Sources are Stealing Your Paid Revenue Attribution?: It’s every marketer’s nightmare: your marketing success is misattributed! Here are some things to consider when diving into attribution. Search Engine Journal Google’s Ads Safety Report: Malicious

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