Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Knowledge Base – Understanding abandoned shopping baskets: Adding items to a cart is half of the battle, but what if your customer doesn’t hit “checkout”? Top ten reasons for abandoning a shopping cart are outlined here.
Get More Out of Your Responsive Search Ads: Tips and best practices that shouldn’t be missed.
Search Engine Land
Avoid the 8 most common pitfalls of automated bidding: Don’t become complacent with automation. The most common issues to avoid when moving from manual to automated bidding in this smart piece.
Group Twenty Seven
How You Can Put Google’s Additional Text Ad Headline to Work: How are you going to best use the coveted Third Headline?! Three good ideas in this one.
Get Visible: Using Paid Search & Social for Brand Awareness The cornerstone of PPC: Brand awareness campaigns. Don’t overlook them as a powerful tool. Bookmark this post from Michelle Morgan and incorporate into your digital marketing strategy.
Social Media Examiner
How to Easily Install Tracking Pixels on Your Website With Google Tag Manager: Learn how to use GTM to quickly add social media pixels and tracking scripts to your blog or website. Step-by-step instructions with screenshots.
From the Engines
From the Clix Team
Google Ads Launching Ad Strength Indicator by Robert Brady
Our Favorite Hidden Gems for Optimization & Account Analysis by Andrea Taylor
The BIG List: Google Tag Manager Guides & Resources by Andrea Taylor