Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
New Product? Use These Tips and Tricks for Your Search Launch: Without a keyword history to rely on, you’ll need these 4 tips to ensure a successful product launch.
Amazon Advertising Introduces New-to-brand Metrics: To help advertisers estimate the cost of acquiring new customers, new-to-brand metrics are being rolled out. Take a look at this post to understand all the details!
Search Engine Journal
A Google Ads Script to Help Optimize PPC Ad Tests: What’s better than heart-shaped chocolate and conversation hearts? This VDay treat had us swooning — a revised script that’ll assist with the mining of data when ad testing.
Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data] If you’re focused on converting clicks to leads, you can’t miss this analysis in this piece (along with some great tactics to make your next campaign successful).
Group Twenty Seven
Google Ads Not Working for Your Small Brand? Try Something Different: “Forget the Sale – Send a Sample” — more strategies and great ideas like this to try on your smaller company accounts.
Social Media Examiner
How to Create LinkedIn Objective-Based Ads: With the redesigned Campaign Manager, don’t miss this post to understand how to set up text, sponsored content, dynamic, and sponsored InMail campaigns.
5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization: The goal is conversion and sales, don’t just focus on pre-click strategies. From message match to personalization and A/B testing – this post outlines some elements to enhance the experience.
From the Engines
From the Clix Team
Political Advertising Guidelines for PPC Platforms by Tim Jensen
How to Get Facebook Ads and Page Access as an Agency by Andrea Taylor
Everything You Need to Know About Quora Ads Targeting Options by Joe Martinez
PPC Best Practices We Love to Hate & Hate to Love by Andrea Taylor