Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views!
From the Experts
3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake: If it’s budget constraints, time resources or an in-house team that is preventing you from investing in CRO … it’s a big mistake.
Search Engine Journal
10 Big Tips to Improve Your Local PPC Campaigns: Consider it a checklist. Print it, bookmark it, and get ready to see an impact!
Social Media Examiner
5 Facebook Tools to Optimize Your Facebook Ad Campaigns: Our favorite piece of advice is found in the second paragraph in the conclusion. ; )
11 Reasons Your Google Ads Aren’t Showing—And How to Fix Them Really good troubleshooting piece here when you’re wondering … umm, where are my ads?
Paid Media Pros
TrueView for Shopping Product Selection It’s a two-for this week! This video will show you how to set up a TrueView for Shopping campaigns and the three different ways you can select products to showcase alongside your video ads. (Stay for the Apple Search Ads Campaign Duplication too!)
Group Twenty Seven
Brand Versus Non-Brand Goals in PPC Campaigns: We’ve always been a massive fan of Pauline Jakober and her analysis.
Search Engine Land
Google extends same-meaning close variants to phrase match, broad match modifiers: You knew it was coming. Here’s what’s changing.
Updated Facebook Ads Manager: 11 Tips To Optimize The Former Power Editor Not only are the screenshots super helpful in this one but the backlinks are great for any reader needing a refresher or more info.