Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How to Use Negative Keywords to Save on PPC Spend: Save money. Stop guessing and start analyzing your data.
So Long, SKAGs; Hello, Single Theme Ad Groups: Learn to migrate SKAG to STAG.
August Updates to Paid Advertising Platforms: Extra! Extra! Read all about it!
Paid Media Pros
Google Lightbox Ads and Engagement Campaigns: Joe Martinez demonstrates how easy it is to set up an engagement campaign and all the custom options you have for lightbox ads on the Display Network. Share it with your PPC friends!
Social Media Examiner
How to Set Up a Facebook Ad Funnel for eCommerce Products: Step by step instructions and lots of screenshots in this one – your client’s products will be selling like hotcakes after reading this post!
Search Engine Journal
Facebook Rolls Out Automated Lead Generation in Messenger: It’s certainly the easiest way to contact a business, don’t miss this one (or the opportunity!) to learn more.
Digital Hide And Seek: Why Your Google Ads Aren’t Showing Up Do you hear crickets? Common (lot of them) are outlined in this helpful post.