Clix Marketing Blog’s #PPC News & Views: Friday, February 28, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Visitures

Amazon Trends 2020: Seven Changes to Look for in the New Year You’ll need a larger budget, but look for expanded options with Sponsored Display Ads.

3Q Digital

Growth Tactics: Write Ad Copy to Tell Customers When They Shouldn’t Click “Good ad copy will drive clicks, but great ad copy will drive relevant clicks.”

WordStream

How to Layer Audiences & Keywords to Uncover Cheaper ClicksCPCs are rising and it’s imperative to be smart with your strategy (and budget) with targeting.

Social Media Examiner

How to Analyze Your Facebook Ad Results: 7 Metrics to Track Seven metrics that matter. From CTRs to CPL – it’s all here.

Zato Marketing

Ads Audience Targeting List of Affinity Categories & In-Market SegmentsNot kidding – Zato provided a spreadsheet of all Affinity Categories and In-Market segments tiered out (so you can see multi-level!)

PPC Hero

Getting Ahead of the Voice Search RevolutionSmart speakers are seeing an increase — don’t be left behind.

From the Experts

Microsoft Ads

Three tips to grow your agency using Microsoft Advertising

Pinterest

How auto dealers are driving traffic and engaging customers on Pinterest

LinkedIn

The Water Cooler: Leadership, Sustainability, and Diversity Are Winning Topics on LInkedIn

Quora

Case Study: monday.com uses Promoted Answers to capture high-intent audiences

From the Clix Team

Have You Tried Instagram’s Interactive Stories Ads? by Kristin Palmer
Use Microsoft Ad’s IF Function to Deliver More Relevant Ads by Bethany Bey

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