Clix Marketing Blog’s #PPC News & Views: Friday, July 2, 2021

From the Experts

Paid Search

7 Things to Know About the NEW Google Ads Creative Studio: If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched a new platform to help with this: Google Ads Creative Studio.

Need Better Product Descriptions? Address Emotion, Logic: Product descriptions drive conversions. Neuroscience confirms that people buy with emotion and justify the purchase with logic. So shoppers need to know the benefits to make an emotional decision and the features for a logical one. There are many ways to accomplish both goals.

Advertisers Will Lose the Ability to Create New BMM Keywords in Late July: Google announced Tuesday that advertisers will no longer be able to create new broad match modifier keywords. Existing BMM keywords will keep serving under the updated phrase match behavior announced in February. Read on to learn more about what this deadline means for your accounts.

7 Traffic-Crushing Google Penalties and How to Prevent Them: Having difficulties with penalties in Google? This post guides you through what not to do, and what to do instead to protect your site from a traffic drop.

Amazon Prime Day 2021 – The Results: Review key Prime Day insights aggregated from over 80 of Bobsled Marketing’s ecommerce client accounts – surrounding event participation, category trends, promo type preference, ad performance, and total sales.

Financial Services Advertisers in the UK Must Meet Google Verification Requirements by August 2021: The verification process will include proving that the advertiser is “authorized by the UK Financial Conduct Authority” or qualifies for an exemption such as “advertisers that do not promote financial services, but that have a compelling reason to target users who appear to be seeking financial services.”

International Google Ads Advertising – Expect the Unexpected: Extending your Google Ads marketing to an international audience might sound simple (after all – it’s simply a matter of adjusting a few settings in your Google Ads account, right?)…but targeting international audiences with your Google Ads program can bring many challenges.

Paid Social

Low-Cost Social Ad Strategies That Convert: Want to improve results from your ads without breaking the bank? Looking for ad strategies you can implement today? In this article, you’ll discover five low-cost ad strategies that convert on Facebook and YouTube.

How to Test Your Way to Better Instagram Ads (and Conversions): Instagram may still have great organic reach, but if you really want to scale, you need to reach people outside of your existing audience. How do you do that? Therein lie the art and the science (mostly the science) of Instagram ads.

Display/Programmatic

How SLING TV’s Unique Ad Format Satisfies Brands and Viewers in a Privacy-First World: Check out this interview with Kayla Yee, Account Executive at DISHMedia to learn more about SLING TV’s current offerings, why brands should invest in their services today, and what we can expect to see from programmatic advertising in the near future.

Programmatic Video – CTV & OTT – What’s the Difference?: With these different acronyms and types of video content out there, it can be difficult to know what type of ad you’re buying or watching. The differences between CTV and OTT can make a difference in marketing campaigns due to the cost, devices and potentially targeting. 

From the Engines

Pinterest

Pinterest takes the next step towards brand safety with TAG certification

TikTok

TikTok expands ad viewability measurement through a collaboration with Oracle Moat

Spotify

Taking the Spotify Audience Network On the Road

Amazon

How “seeking simpler living” is shaping consumer behavior

AdRoll

What Google’s Delay of 3PC on Chrome Means for AdRoll Customers

From the Clix Team

SMX Advanced Recap: Layer Up! Audiences You Should Add To Your Search Campaigns [Clix Speaker Series] by Tim Jensen

How We Prioritize Ongoing PPC Tasks by Andrea Taylor

[UPDATED POST] How to Get Facebook Ad Account and Page Access as an Agency by Andrea Taylor

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.