Articles discussing topics and strategies for Display Advertising across all available networks.
When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our campaigns, I’ve found that Discovery campaign performance has been solid so far.
One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive. According to Google, the GDN currently has over 2 million sites and reaches 90% of the people on the internet. Bonkers. While this gives advertisers really great reach across the web, it also means we
Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your product or service. But Google has been working in recent years to roll out new targeting options to help advertisers better narrow down their audience and drive conversions, as well as providing
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some time, it might be worth doing an audit of your settings to make sure
When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you’re setting up a remarketing campaign, you definitely have a specific user that you want to serve your ads to – someone who has brand recognition and has been on your site. There is an automated
Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to expand your reach. We already have the ability to create our own custom intent and custom affinity audiences, but even that well can run dry. If you are running
In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being collected in the first place? In short – advertising. Google is an Advertising Company Google had its IPO in 2004, so for nearly 15 years, they’ve been
Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have noticed the ‘self-migration flow,’ as Google calls it, in your keyword-targeted Display campaigns since December 2018. Now, the deadline for migration is upon us, with Google stating that all ad groups currently using
Google recently rolled out a new conversational ad format through a platform called AdLingo. Users will be able to engage with a chat feature directly within a display ad, with the ability to directly ask questions and receive answers without needing to visit a website. As chatbots are on the rise and every major social network now offers its
While responsive display ads have existed for some time, Google recently updated this format to include a new layout and additional options for testing. Responsive ads allow you to include multiple copy elements and images in a single ad, letting Google choose which ones to show with a live ad at any moment. In this article, we’ll cover recent
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
