You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with researching programmatic advertising options. Whatever the motivation for your research, you’ll likely be overwhelmed by the choices that appear in search results when you start searching for programmatic platforms.
When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I looked and set up Gmail ads with the same approach as I did my normal Display Network campaigns. Yes, Gmail is part of the Display Network, but
For awhile now, we’ve been hoping for more format options and better-looking Responsive Display ads from Google. I know that some of our extremely brand image-conscious clients have even requested that we only run Banner ads and opt-out of Responsive formats altogether because they feel the quality does not align with their brand image. Recently
This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns. In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post, I’m going to focus on the performance from
When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our campaigns, I’ve found that Discovery campaign performance has been solid so far.
One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive. According to Google, the GDN currently has over 2 million sites and reaches 90% of the people on the internet. Bonkers. While this gives advertisers really great reach across the web, it also means we
Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your product or service. But Google has been working in recent years to roll out new targeting options to help advertisers better narrow down their audience and drive conversions, as well as providing
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some time, it might be worth doing an audit of your settings to make sure
When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you’re setting up a remarketing campaign, you definitely have a specific user that you want to serve your ads to – someone who has brand recognition and has been on your site. There is an automated
Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to expand your reach. We already have the ability to create our own custom intent and custom affinity audiences, but even that well can run dry. If you are running