Articles discussing topics and strategies for Display Advertising across all available networks.
When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you’re setting up a remarketing campaign, you definitely have a specific user that you want to serve your ads to – someone who has brand recognition and has been on your site. There is an automated
Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to expand your reach. We already have the ability to create our own custom intent and custom affinity audiences, but even that well can run dry. If you are running
In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being collected in the first place? In short – advertising. Google is an Advertising Company Google had its IPO in 2004, so for nearly 15 years, they’ve been
Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have noticed the ‘self-migration flow,’ as Google calls it, in your keyword-targeted Display campaigns since December 2018. Now, the deadline for migration is upon us, with Google stating that all ad groups currently using
Google recently rolled out a new conversational ad format through a platform called AdLingo. Users will be able to engage with a chat feature directly within a display ad, with the ability to directly ask questions and receive answers without needing to visit a website. As chatbots are on the rise and every major social network now offers its
While responsive display ads have existed for some time, Google recently updated this format to include a new layout and additional options for testing. Responsive ads allow you to include multiple copy elements and images in a single ad, letting Google choose which ones to show with a live ad at any moment. In this article, we’ll cover recent
As a “Welcome to August” present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least one Google Display Network (GDN) campaign that will be impacted by upcoming changes to mobile targeting and placement exclusion controls. What’s changing
Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you’ve been advertising on YouTube for awhile and need some tips for how to improve, or maybe you want to try video ads but you’re short on resources and could use help from a
AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month. Having all of these options is great, but your head might be spinning when trying to determine the right strategy — custom intent audiences, or life events, or in-market audiences, and the list
In January 2017, Google removed advertisers’ ability to create or edit standard text ads for Display Network campaigns and steered us toward the Responsive ad format instead. Responsive ads is one of my favorite ad types. Here is how to get started with these ads in the new Google interface. What Are Responsive Ads? Responsive
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
