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Display Advertising

Articles discussing topics and strategies for Display Advertising across all available networks.

Gmail Ads Strategies to Improve Your Campaigns

October 21, 2020October 21, 2020 Leave a comment  4 Joe Martinez

When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I looked and set up Gmail ads with the same approach as I did my normal Display Network campaigns. Yes, Gmail is part of the Display Network, but

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New Advanced Format Options Available for Google Responsive Display Ads

October 7, 2020October 6, 2020 1 Comment  Like Abby Woodcock

For awhile now, we’ve been hoping for more format options and better-looking Responsive Display ads from Google. I know that some of our extremely brand image-conscious clients have even requested that we only run Banner ads and opt-out of Responsive formats altogether because they feel the quality does not align with their brand image. Recently

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Strategies for Reviewing Auto-Placements on the GDN: Part 2 – Performance

September 30, 2020September 29, 2020 Leave a comment  2 Michelle Morgan

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post, I’m going to focus on the performance from

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When & Why to Test Google Discovery Campaigns

September 21, 2020September 18, 2020 Leave a comment  1 Abby Woodcock

When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our campaigns, I’ve found that Discovery campaign performance has been solid so far.

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Strategies for Reviewing Auto-Placements on the GDN: Part 1 – Content

June 22, 2020June 19, 2020 Leave a comment  2 Michelle Morgan

One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive.  According to Google, the GDN currently has over 2 million sites and reaches 90% of the people on the internet.  Bonkers.  While this gives advertisers really great reach across the web, it also means we

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Getting Started with Pay for Conversion Google Display Campaigns

June 1, 2020May 22, 2020 1 Comment  1 Abby Woodcock

Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your product or service. But Google has been working in recent years to roll out new targeting options to help advertisers better narrow down their audience and drive conversions, as well as providing

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Ways to Manage Placements For Your Google Ads Display Campaigns

February 3, 2020February 3, 2020 Leave a comment  1 Kristin Palmer

We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some time, it might be worth doing an audit of your settings to make sure

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The Google Ads Display Setting You Need to Disable

April 24, 2019April 23, 2019 5 Comments  6 Andrea Taylor

When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you’re setting up a remarketing campaign, you definitely have a specific user that you want to serve your ads to – someone who has brand recognition and has been on your site. There is an automated

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Get New Suggestions for Display Targeting with the Google Ads Ideas Tab

March 18, 2019March 18, 2019 1 Comment  2 Joe Martinez

Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to expand your reach. We already have the ability to create our own custom intent and custom affinity audiences, but even that well can run dry. If you are running

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3 Ways Google Knows What Ads To Show You

March 11, 2019March 8, 2019 1 Comment  3 Robert Brady

In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being collected in the first place? In short – advertising. Google is an Advertising Company Google had its IPO in 2004, so for nearly 15 years, they’ve been

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About Clix Marketing

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

Clix Marketing Blog’s #PPC News & Views: Friday, February 26, 2021 26 Feb , 2021
How to Improve Lead Quality from Lead Gen Ads 24 Feb , 2021
Analyze The Competition with Auction Insights 22 Feb , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, February 19, 2021 19 Feb , 2021

Categories

  • PPC News and Views 354
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 150
  • Agency Life 136
  • Bing Ads 110
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