Scripts have been a buzzword for awhile now in the PPC world, but if you’re like me you’ve still been hesitant to test them out. However, I’m finding more and more that even though endeavors like this might take some more time and effort on the front end to set up, they definitely pay off and can save
Today I want to talk about one of the features in the new AdWords interface that has been much improved compared to the legacy interface: the Overview page. I don’t know about you, but I rarely used the Home tab in the AdWords interface. With the new experience, I’ve really come to love the Overview
Here at Clix, we love finding new ways to save time in our workdays to help make us more efficient and productive. Whether it’s automating ad reviews, testing automated bidding strategies or taking advantage of AdWords editor features we welcome process improvement with open arms! One time-saving AdWords feature that has gotten little spotlight since it’s September
Over the years, I have written quite a bit about AdWords Editor. During that same time, there have been a lot of changes with AdWords Editor. I want to make sure that you aren’t missing out on any changes to this tool that could help you save time and streamline your workflow in this program.
Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always been the overwhelming feeling that Google is just recommending that you increase bids, add more keywords (usually more generic keywords that are only tangentially related to your keywords) and utilize every possible ad extension.
Time is one of your most valuable assets, and there are a lot of opportunities to waste time during the workday. In order to increase productivity, you’ll want to look for ways to improve efficiencies in your daily tasks. Here are my top 4 tips for effectively managing your time as a PPC manager. 1. Plan Tomorrow,
The internet doesn’t sleep… which can be good and bad for digital marketers. If you’re like me, you like to thoroughly prepare for time out of the office, so that all runs smoothly and so you don’t return to account fires (preventable ones at least). As we approach the holidays, I thought I would share
Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even simply in the way you would have built the structure out. In my experience, there aren’t many things more frustrating than that. You’re in these accounts daily and making optimizations regularly, so having
Imagine you’re in charge of managing an AdWords account and you get one of those dreaded emails about disapproved ads. Now imagine it’s not just an old paused ad group that got randomly reviewed, but it’s hundreds or thousands of ads. A colleague recently had this very problem during a new product launch and I
Yahoo has been making strides lately to continue to improve their Gemini UI. They recently rolled out a very helpful Dimensions tab where you can easily segment and view data by device, age, search term, date, month, hour of day and gender. They also recently launched a Beta version of their editor, and while the effort is appreciated, the