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Facebook Ads

Articles pertaining to Facebook Advertising.

Facebook Optimization & Delivery Controls Guide

February 10, 2021February 9, 2021 Leave a comment  3 Abby Woodcock

As machine learning continues to advance in many of our ad platforms, it’s important to know what levers are still available to pull to help regain some control, especially if campaign performance isn’t what you hoped for or expected. Some of Facebook’s controls can be easily missed, tucked away in the Optimization & Delivery section

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Facebook Ad Placements Guide

January 19, 2021January 15, 2021 Leave a comment  11 Bethany Bey

When advertising on Facebook, there are many different options for ad placements. Within each ad set, you can choose to run automatic placements, which gives Facebook the power to allocate your budget across placements based on where your ads are likely to perform the best. For advertisers who want a bit more control, you can

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Facebook’s Ads for Impact Program for Non-Profits

September 9, 2020September 9, 2020 2 Comments  1 Kristin Palmer

If you are a leader or page administrator for a non-profit organization (NPO) that is active on Facebook, you may have received an important email announcement recently. If you didn’t, I want to make sure you didn’t miss it. The email invited me (since I am a page administrator for a couple of non-profits) to

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An Introduction to Facebook Shops

August 24, 2020August 21, 2020 1 Comment  Like Bethany Bey

Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display and sell items. Anyone who visits your shop will see your items and can browse them. Stores are accessible via both Facebook and Instagram and are free to create. Businesses can

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Measuring Conversion Lift with a Facebook Holdout Test

July 20, 2020July 17, 2020 Leave a comment  Like Tim Jensen

Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these individuals be buying your products anyway? Facebook Experiments offers an easy-to-use feature, called holdout tests, for testing your hypotheses about conversion lift. In a nutshell, a holdout test will withhold ads from

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How to Customize Creative by Placement Type in Facebook & Instagram Ads

June 3, 2020June 2, 2020 1 Comment  Like Andrea Taylor

In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets. Not only does this offer the ability to see how each placement is performing individually, but it also offered the ability to customize creative and copy for each placement. This was especially important once

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How To Create A/B Tests In Facebook Ads

April 27, 2020April 24, 2020 2 Comments  Like Bethany Bey

A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads Manager. There are a few different ways to create an A/B test in your account: From the Ads Manager Toolbar By duplicating a campaign, ad set, or ad When

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How To Use The Facebook Event Setup Tool

January 19, 2020January 23, 2020 Leave a comment  1 Kristin Palmer

Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your desired outcome is not based on a URL (ie – a thank you page). You can get around this in some platforms by using Google Tag Manager to track your events

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What Happened When I Gave Facebook Targeting Expansion a Try

October 7, 2019October 4, 2019 1 Comment  1 Kristin Palmer

Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I figured that I had my audiences pretty nailed down and didn’t trust what Facebook would do to really improve my results if I had

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10 Biggest PPC Changes in My (almost) Decade In The Industry

September 23, 2019September 23, 2019 Leave a comment  Like Bethany Bey

As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because

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Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

Clix Marketing Blog’s #PPC News & Views: Friday, February 26, 2021 26 Feb , 2021
How to Improve Lead Quality from Lead Gen Ads 24 Feb , 2021
Analyze The Competition with Auction Insights 22 Feb , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, February 19, 2021 19 Feb , 2021

Categories

  • PPC News and Views 354
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 150
  • Agency Life 136
  • Bing Ads 110
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