Articles pertaining to Facebook Advertising.
As machine learning continues to advance in many of our ad platforms, it’s important to know what levers are still available to pull to help regain some control, especially if campaign performance isn’t what you hoped for or expected. Some of Facebook’s controls can be easily missed, tucked away in the Optimization & Delivery section
When advertising on Facebook, there are many different options for ad placements. Within each ad set, you can choose to run automatic placements, which gives Facebook the power to allocate your budget across placements based on where your ads are likely to perform the best. For advertisers who want a bit more control, you can
If you are a leader or page administrator for a non-profit organization (NPO) that is active on Facebook, you may have received an important email announcement recently. If you didn’t, I want to make sure you didn’t miss it. The email invited me (since I am a page administrator for a couple of non-profits) to
Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display and sell items. Anyone who visits your shop will see your items and can browse them. Stores are accessible via both Facebook and Instagram and are free to create. Businesses can
Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these individuals be buying your products anyway? Facebook Experiments offers an easy-to-use feature, called holdout tests, for testing your hypotheses about conversion lift. In a nutshell, a holdout test will withhold ads from
In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets. Not only does this offer the ability to see how each placement is performing individually, but it also offered the ability to customize creative and copy for each placement. This was especially important once
A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads Manager. There are a few different ways to create an A/B test in your account: From the Ads Manager Toolbar By duplicating a campaign, ad set, or ad When
Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your desired outcome is not based on a URL (ie – a thank you page). You can get around this in some platforms by using Google Tag Manager to track your events
Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I figured that I had my audiences pretty nailed down and didn’t trust what Facebook would do to really improve my results if I had
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
