Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your desired outcome is not based on a URL (ie – a thank you page). You can get around this in some platforms by using Google Tag Manager to track your events
Facebook Ads
Articles pertaining to Facebook Advertising.
What Happened When I Gave Facebook Targeting Expansion a Try
Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I figured that I had my audiences pretty nailed down and didn’t trust what Facebook would do to really improve my results if I had
10 Biggest PPC Changes in My (almost) Decade In The Industry
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
The New Facebook Ads Interface
Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April and you will no longer be able to switch to the previous version of the interface starting May 1. To make sure you are ready for this transition, let’s take a
Facebook Competitor Research Just Got Easier
In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is running and who those ads are targeting. They just took that effort and turned it up to 11 with the launch of the Facebook Ads Library.
How to See Your Facebook Ad Preferences
Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform. According to Pew Research Center, it’s estimated that a little over half (54%) of Facebook users
Is Google Ads Customer Match Feature Basically Dead?
Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the feature allowed advertisers to upload a list of email addresses and have them matched with existing Google accounts. This could then be used as an audience for RLSA
How to Get Facebook Ads and Page Access as an Agency
We have written about gaining access to client Twitter and Pinterest accounts before. It can be a confusing process for clients, so it’s important that PPC pros know the ropes. Facebook is no exception and even has two different accounts that require granted access before you can get to work. Here is how to setup
Political Advertising Guidelines for PPC Platforms
Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much
4 Tips for Facebook Ad Optimization
I’ve been spending a lot of time working in Facebook Ads recently and wanted to share some tips I’ve learned when it comes to improving performance. All of the clients I work with have a conversion goal set up, so these tips will focus on ways I’ve learned to increase the number of conversions and
