Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don’t worry. You’re not the only one if you did. If you didn’t, it’s a minor but important change to be aware of. This past weekend, I logged into an account to
By now, most PPC professionals have likely seen the recent discussions around brand and competitor bidding. Everything started with this tweet from Jason Fried, founder of Basecamp: When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found.
Over the last year, Google has rolled out some updates and new features in regards to smart bidding. In August 2018, Google started automatically opting campaigns into eCPC bidding. Then in November 2018, Target Impression Share Bidding was introduced. Here are two updates with Google’s Smart Bidding features you may have missed. New Bidding Strategy:
When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the “Conversions” reporting column. Data in this column is used by automated bidding strategies to optimize your bids. If you choose not to include a conversion action in the “Conversions” column the
Earlier this year I wrote about how I noticed clicks from countries like Iran, Cuba, Syria, etc. that were under OFAC sanctions (meaning US companies cannot do business with companies in these countries). I’ve talked with many advertisers since then who have seen the same issue. The issue even got picked up by Wired. My
Google announced in February of this year that average position was going to be removed from the interface. Well, the time is near as they’ve officially announced this metric will be removed starting the week of September 30th. It’s important that each advertiser reviews current reporting and automated rules using this metric in preparation for
Working as a PPC manager entails dealing with frequent change from the ad platforms and adapting your approaches to setting up campaigns. As one of many recent changes, Google Ads removed the option to strictly reach people who are in your target geographic location. Currently, you’re presented with the following three options, which are accessible
Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword insertion or using the countdown feature for sales and special events, but that’s just the beginning. You can use ad customizers to update ads to include anything you’d like.
In every Google Ads account, there is a Recommendations section. It’s in the left nav right between Overview and Campaigns, so Google is giving it a very heavy visual emphasis. I’ve written about this before (back when they called them Opportunities), pointing out both good things and bad things that cropped up. Recently I’ve noticed
Ad disapprovals are an inevitable part of a PPC manager’s life, whether due to a faulty landing page or unintentional use of trademarked terms. Thankfully, Google Ads has made the process of reviewing disapprovals slightly easier by adding a Policy Manager section to the interface.