If you have a Google Ad Grants account, you know that one of the most important aspects of maintaining the account is ensuring that you remain in compliance. I had been doing a few manual checks every week on the Ad Grants account that I manage to ensure it remains in compliance. If you’ve ever
Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will be releasing new extensions for YouTube ads that will provide viewers with actionable information that will appear alongside video ads. Let’s take a look at current ad extensions available for video ads and
If you’re like me, anytime you need to make edits across a range of ads in Google you immediately open the Google Ads Editor. It’s been my go to tool for bulk edits for the last ten years. As the interface continues to become more advanced, I’ve started testing out bulk edits in the interface that
Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search results, sending you their contact information without having to go to your landing page. We’ve seen lead forms perform well on social channels like Facebook and LinkedIn, and we’re excited
Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday but didn’t purchase from your site until Tuesday, both the ad click and the conversion would be reported in Google Ad’s as occurring on Monday. This has
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don’t worry. You’re not the only one if you did. If you didn’t, it’s a minor but important change to be aware of. This past weekend, I logged into an account to
By now, most PPC professionals have likely seen the recent discussions around brand and competitor bidding. Everything started with this tweet from Jason Fried, founder of Basecamp: When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found.
Over the last year, Google has rolled out some updates and new features in regards to smart bidding. In August 2018, Google started automatically opting campaigns into eCPC bidding. Then in November 2018, Target Impression Share Bidding was introduced. Here are two updates with Google’s Smart Bidding features you may have missed. New Bidding Strategy:
When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the “Conversions” reporting column. Data in this column is used by automated bidding strategies to optimize your bids. If you choose not to include a conversion action in the “Conversions” column the
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
