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Google Ads

Analyze The Competition with Auction Insights

February 22, 2021February 19, 2021 Leave a comment  5 Bethany Bey

The Auction Insights report in Google Ads lets you compare performance of your ads with other advertisers who are competing within the same auctions as you. You can use this data to inform your overall advertising strategy. In this post, we’ll take a look at the metrics available within the Auction Insights report and how

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A Chat About Sensible Growth: Meet With Clix & Google

January 25, 2021January 24, 2021 Leave a comment  Like Kayla Kurtz

In the interest of continuing to evolve with what our readers, clients, colleagues & prospects need from our team of experts, the team here at Clix is working to build helpful and consultative content. The Google Meet we’re co-hosting with our agency Google reps later this week (Thursday, January 28th) falls in line with those

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Google Ads to Retire Gmail Ad Campaigns

December 30, 2020December 30, 2020 1 Comment  1 Bethany Bey

If you are currently running Gmail ads, get prepared to make changes to your account next year as Gmail ad campaigns will be retired on July 1, 2021. As of this date, Gmail ad campaigns will become “read-only”. This means after this date, you will not be able to create new Gmail campaigns or make

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Tracking Policy Appeals in Google Ads

December 16, 2020December 15, 2020 Leave a comment  Like Tim Jensen

A PPC manager who’s spent any time in Google Ads has likely dealt with more ad disapprovals than they’d care to. While disapprovals can sometimes be seemingly arbitrary, and the process of dealing with support unpredictable, Google has at least provided a section in the interface to help you deal with approval issues in one

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Should I Use TrueView Discovery or In-Stream?

November 25, 2020November 25, 2020 Leave a comment  Like Joe Martinez

The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and benefits. I want to quickly go over which ad format would be best for your video marketing efforts. What Video

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How To View Google Search Terms in Google Analytics

November 16, 2020November 13, 2020 2 Comments  2 Bethany Bey

We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. Let’s walk through

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7 Tips To Deal With Google’s Search Term Changes

October 19, 2020October 19, 2020 2 Comments  1 Bethany Bey

On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an uproar with advertisers as this report is incredibly important in making sure you are paying for quality clicks. Unfortunately, it’s not likely Google will reverse this decision and we as advertisers

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Strategies for Reviewing Auto-Placements on the GDN: Part 2 – Performance

September 30, 2020September 29, 2020 Leave a comment  2 Michelle Morgan

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post, I’m going to focus on the performance from

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Case Study: The Impact of Google’s Reduction in Search Term Report Visibility

September 14, 2020September 10, 2020 5 Comments  2 Bethany Bey

On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your

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New Fees for Google Ads Served in UK, Turkey, and Austria

September 3, 2020September 2, 2020 Leave a comment  2 Bethany Bey

Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1, 2020, and you will see the additional fee in your ad invoice. The new fees are as follows: Ads served in the United Kingdom: a 2% UK DST Fee

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About Clix Marketing

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

Clix Marketing Blog’s #PPC News & Views: Friday, March 5, 2021 05 Mar , 2021
How Might PPC Fit Differently in Your Funnel 03 Mar , 2021
Goals, Strategies & Tactics – Which is Which? 01 Mar , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, February 26, 2021 26 Feb , 2021

Categories

  • PPC News and Views 355
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 151
  • Agency Life 136
  • Bing Ads 110
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