Let’s start with a story… I recently took over an ad account that had a handful of campaigns set up in a seemingly strong structure. There were about 10 campaigns broken up into logical themes, each with anywhere from 7 to 30 ad groups with further segmentations of the keywords. All good so far. But
Each year, Google makes changes to its Merchant Center Data Specification to create a better experience for shoppers and advertisers. For 2021, they are changing some requirements to improve the quality of information across Shopping ads. For anyone advertising on Google Shopping or using the Free Listings, the following changes are: Allow changes to region-specific
The Auction Insights report in Google Ads lets you compare performance of your ads with other advertisers who are competing within the same auctions as you. You can use this data to inform your overall advertising strategy. In this post, we’ll take a look at the metrics available within the Auction Insights report and how
In the interest of continuing to evolve with what our readers, clients, colleagues & prospects need from our team of experts, the team here at Clix is working to build helpful and consultative content. The Google Meet we’re co-hosting with our agency Google reps later this week (Thursday, January 28th) falls in line with those
If you are currently running Gmail ads, get prepared to make changes to your account next year as Gmail ad campaigns will be retired on July 1, 2021. As of this date, Gmail ad campaigns will become “read-only”. This means after this date, you will not be able to create new Gmail campaigns or make
A PPC manager who’s spent any time in Google Ads has likely dealt with more ad disapprovals than they’d care to. While disapprovals can sometimes be seemingly arbitrary, and the process of dealing with support unpredictable, Google has at least provided a section in the interface to help you deal with approval issues in one
The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and benefits. I want to quickly go over which ad format would be best for your video marketing efforts. What Video
We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. Let’s walk through
On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an uproar with advertisers as this report is incredibly important in making sure you are paying for quality clicks. Unfortunately, it’s not likely Google will reverse this decision and we as advertisers
This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns. In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post, I’m going to focus on the performance from
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
