This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns. In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post, I’m going to focus on the performance from
On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your
Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1, 2020, and you will see the additional fee in your ad invoice. The new fees are as follows: Ads served in the United Kingdom: a 2% UK DST Fee
Google Ads has released a new feature that advertisers can use to make their Responsive Search Ads even more relevant to searchers. Location insertion allows you to dynamically add where your products and services are offered. By using location insertion, your ad will automatically include city, state, or country names based on the locations of
Google Ads has launched a new feature allowing advertisers to record phone calls that occur from call ads or extensions. While Google has offered call tracking for years, this step provides a way to vet out conversion quality beyond just looking at total calls and call length. In addition, this move positions Google’s free built-in
Now that we’re more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount of data. 1. Long-term Search Query Analysis This is most certainly a part of your regular PPC analysis, but having 180+ days worth of data can be powerful in identifying
In May of 2020, Google Ads announced Discovery campaigns were available worldwide. If you’ve set up any sort of awareness campaigns within Google, the set up is going to be pretty similar, but I am going to go over some subtle differences. One of the biggest benefits of Discovery campaigns is that we really get
Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Last month, Google began to transition existing campaigns using these strategies to use the Target Impression Share strategy. If you have a campaign that was transitioned to Target Impression Share bidding
One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive. According to Google, the GDN currently has over 2 million sites and reaches 90% of the people on the internet. Bonkers. While this gives advertisers really great reach across the web, it also means we
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
