Google is continually expanding its list of ad extensions to give advertisers options to enhance their ads. One of their latest extensions that is still in Beta but beginning to show up in ad accounts is Image extensions. What Are Image Extensions? Image extensions allow advertisers to upload images to complement their existing text ads.
Yesterday, Search Engine Land cued us in on a big scoop we want to make sure you didn’t miss because it really is pretty big. In this post, we learned that Google is bringing back Organic Shopping, which was removed back in 2012. What Has Changed? There are quite a few factors that went into
As PPC marketers, we should be getting used to automation within the Google Ads platform. Already, Google can automate your audience targets, your bidding, your search ads, and even entire campaigns. So there shouldn’t be any surprise reaction when you find out Google Ads has automated ad extensions. Sometimes you may see that automated ad
When Responsive Search Ads first came to be with Google, we were excited to try them out. The idea was fabulous! However, we encountered two main problems with them at that time. We couldn’t tell which ad components performed than others. In tests, they didn’t outperform my Expanded Text Ads. I tested these across numerous
Google Ads offers e-commerce advertisers two types of Shopping campaigns: Standard and Smart. Each time you create a Shopping campaign, the first step is to select which of these two types of campaigns you want to run. You can run both Standard and Smart Shopping campaigns from within the same account, at the same time.
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some time, it might be worth doing an audit of your settings to make sure
If you have a Google Ad Grants account, you know that one of the most important aspects of maintaining the account is ensuring that you remain in compliance. I had been doing a few manual checks every week on the Ad Grants account that I manage to ensure it remains in compliance. If you’ve ever
Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will be releasing new extensions for YouTube ads that will provide viewers with actionable information that will appear alongside video ads. Let’s take a look at current ad extensions available for video ads and
If you’re like me, anytime you need to make edits across a range of ads in Google you immediately open the Google Ads Editor. It’s been my go to tool for bulk edits for the last ten years. As the interface continues to become more advanced, I’ve started testing out bulk edits in the interface that
Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search results, sending you their contact information without having to go to your landing page. We’ve seen lead forms perform well on social channels like Facebook and LinkedIn, and we’re excited