Clix Marketing

  • Home
  • About Us
    • Team
    • News
    • Join Us
  • Services
    • Paid Search
    • Social
    • Display
    • Conversion Optimization
    • Feed
    • For Agencies
  • blog
  • Contact

Optimization

Facebook Optimization & Delivery Controls Guide

February 10, 2021February 9, 2021 Leave a comment  3 Abby Woodcock

As machine learning continues to advance in many of our ad platforms, it’s important to know what levers are still available to pull to help regain some control, especially if campaign performance isn’t what you hoped for or expected. Some of Facebook’s controls can be easily missed, tucked away in the Optimization & Delivery section

Read More

How to Leverage Salesforce Lead Data for Account Optimization

August 17, 2020August 14, 2020 1 Comment  Like Abby Woodcock

Google rolled out the conversion import for Salesforce feature in 2016, and it is truly a game-changer. As any good digital marketer knows, not all leads are good leads, and we’re constantly looking for ways to help improve lead quality for our clients. The ability to evaluate lead quality at many different data layers of

Read More

How to Leverage Demographics in Google Ads

July 27, 2020July 24, 2020 1 Comment  Like Kristin Palmer

Learn more about the demographic categories in Google Ads.

Read More

Google Ads to Sunset Average Position

March 20, 2019March 19, 2019 Leave a comment  Like Bethany Bey

Google Ads recently announced that it will be sunsetting the average position metric in September of this year. Average position is very commonly used metric by advertisers and many may be upset with its removal. I, however, think the new metrics Google has rolled out are much more useful in determining the position of your

Read More

4 Tips for Facebook Ad Optimization

January 9, 2019January 8, 2019 Leave a comment  Like Bethany Bey

I’ve been spending a lot of time working in Facebook Ads recently and wanted to share some tips I’ve learned when it comes to improving performance. All of the clients I work with have a conversion goal set up, so these tips will focus on ways I’ve learned to increase the number of conversions and

Read More

Our Favorite Hidden Gems for Optimization & Account Analysis

September 5, 2018September 4, 2018 Leave a comment  Like Andrea Taylor

Is performance in your accounts heading south? Out of ideas on how to turn it around? We’ve all been there. Here are some of our favorite tips for optimizations and analysis when you’re in a pinch. Bethany Bey Segmentation. I feel like if performance needs to be improved, segmenting the data further allows me to find

Read More

How To Use Adwords Searches Summary Card

March 6, 2018March 2, 2018 1 Comment  Like Bethany Bey

Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed sifting through the search term report and this is a much more visually appealing way to see which terms are worth bidding on and which may be

Read More

Another Look At Google Grants Changes

February 28, 2018February 27, 2018 Leave a comment  Like Robert Brady

Yesterday we posted about positive changes to a Google Grant account with the use of CPA bidding. Those positive changes came after updates to the AdWords Ad Grants program which were announced back in December. However, not all accounts respond the same to such changes. In another Google Grants account I also used the “Maximize Conversions”

Read More

The 3 Things You Should Be Gleaning from Your Search Terms Report (In Addition to Negative Keywords)

February 5, 2018February 2, 2018 1 Comment  1 Amy Bishop

This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information – no doubt. The most common use of the search term report is to seek out irrelevant keywords to add as negatives. That’s absolutely a best practice in PPC and

Read More

5 Filters You Need In Your Google AdWords Account

January 17, 2018January 15, 2018 Leave a comment  Like Bethany Bey

Filters are a very basic, but incredibly useful feature available in Google. If you’ve been managing accounts for a while, there are likely certain subsets of data you want to look at on a regular basis. By creating and saving these filters, it will save you time managing your accounts. Below are my most-used filters

Read More

Posts navigation

Older posts

Search the Blog

Follow us

Categories

  • PPC News and Views 360
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 153
  • Agency Life 137
  • Bing Ads 110
  • Facebook Ads 91
  • Display Advertising 91
  • Google Ads 83
  • Ad Copy Strategy 77

Popular Posts

Clix Marketing Blog’s #PPC News & Views: Friday, April 9, 2021 09 Apr , 2021
How to Expand to New PPC Ad Channels 07 Apr , 2021
Microsoft Ads Suggested Ad Copy 05 Apr , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, April 2, 2021 02 Apr , 2021

Subscribe via Email

Enter your email address:

Delivered by FeedBurner

Clix Marketing - Bing Accredited Professional

About Clix Marketing

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

Clix Marketing Blog’s #PPC News & Views: Friday, April 9, 2021 09 Apr , 2021
How to Expand to New PPC Ad Channels 07 Apr , 2021
Microsoft Ads Suggested Ad Copy 05 Apr , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, April 2, 2021 02 Apr , 2021

Categories

  • PPC News and Views 360
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 153
  • Agency Life 137
  • Bing Ads 110
Copyright © 2015 Clix Marketing
Top