As machine learning continues to advance in many of our ad platforms, it’s important to know what levers are still available to pull to help regain some control, especially if campaign performance isn’t what you hoped for or expected. Some of Facebook’s controls can be easily missed, tucked away in the Optimization & Delivery section
Google rolled out the conversion import for Salesforce feature in 2016, and it is truly a game-changer. As any good digital marketer knows, not all leads are good leads, and we’re constantly looking for ways to help improve lead quality for our clients. The ability to evaluate lead quality at many different data layers of
Google Ads recently announced that it will be sunsetting the average position metric in September of this year. Average position is very commonly used metric by advertisers and many may be upset with its removal. I, however, think the new metrics Google has rolled out are much more useful in determining the position of your
I’ve been spending a lot of time working in Facebook Ads recently and wanted to share some tips I’ve learned when it comes to improving performance. All of the clients I work with have a conversion goal set up, so these tips will focus on ways I’ve learned to increase the number of conversions and
Is performance in your accounts heading south? Out of ideas on how to turn it around? We’ve all been there. Here are some of our favorite tips for optimizations and analysis when you’re in a pinch. Bethany Bey Segmentation. I feel like if performance needs to be improved, segmenting the data further allows me to find
Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed sifting through the search term report and this is a much more visually appealing way to see which terms are worth bidding on and which may be
Yesterday we posted about positive changes to a Google Grant account with the use of CPA bidding. Those positive changes came after updates to the AdWords Ad Grants program which were announced back in December. However, not all accounts respond the same to such changes. In another Google Grants account I also used the “Maximize Conversions”
This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information – no doubt. The most common use of the search term report is to seek out irrelevant keywords to add as negatives. That’s absolutely a best practice in PPC and
Filters are a very basic, but incredibly useful feature available in Google. If you’ve been managing accounts for a while, there are likely certain subsets of data you want to look at on a regular basis. By creating and saving these filters, it will save you time managing your accounts. Below are my most-used filters
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
