New Features in Pinterest: Search Ads and Expanded Targeting

In January 2017, Pinterest released Search Ads for Pinterest to a select number of businesses, with access coming to additional advertisers in the coming months. Finally, in mid-October, Pinterest announced that search ads are available for all advertisers in their self-serve platform, Pinterest Ads Manager. This new search campaign feature revolves around utilizing keywords to reach

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The PPC Pro’s Intro to Pinterest Advertising

Pinterest started in 2010 and has since expanded to include 31% of adult internet users, according to Pew Research Center. In January 2015, Pinterest opened up their Promoted Pins advertising platform to the masses. Despite having been around for a little over a year now, Pinterest still isn’t a widely talked about advertising channel. If you haven’t

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