All posts talking about industry trends, interviews with fellow PPC-ers, or topics that effect the entire industry.
During an internal Clix conference call earlier this year, I heard a coworker reference having a “first world problem.” Maybe you’ve heard that phrase 1,000 times but I hadn’t then and haven’t since. The phrase really struck me because it accurately put her problem in perspective; it acknowledged that she had a legitimate problem, but
Hero Conf 2019 was jam-packed with the usual brilliant content from the smartest minds in the industry, as over 600 PPC marketers gathered in Philadelphia. While each day included hours of sharing on topics across the spectrum of PPC, here are a few top themes from the conference. Think Audiences, Not Keywords With the evolution
As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to name a few. Let’s take a look back
There’s significant value in attending conferences. Networking, team building, reinforcing and learning tactics, speaking opportunities and the list continues. And while daily blog skimming is a great way to keep up with the latest changes in the PPC industry, just like your college foreign language course, immersion makes the difference. By removing yourself from your
Typically I write posts with step by step, actionable items you can take and implement right away. Today, I’m going to give a very short version of my personal experience networking with individuals in the search industry and how it has impacted my career. I hope my experience sheds some light on how important networking can
Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these
With it being Halloween, we decided to take a step back on the blog and pay homage to our favorite PPC channels by associating them with…what else? CANDY! Here is what came to my mind… Google is like a good Snickers bar – it really satisfies. It’s got everything I need from Search to Maps
right Earlier in 2018, we predicted what we thought would happen in Q2 2018. Some of those predictions were right! (Especially about Facebook) Now that we have entered the fourth and final quarter for 2018, we put together additional predictions that we think you should keep an eye on as we round the bend into
There are a lot of handy tools, browser add-ons and scripts out there to save you time and make your job easier! We thought we would share our favorites so that maybe our readers can discover some new favorites as well. **This post is in no way sponsored by any of these tools. These are
As a “Welcome to August” present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least one Google Display Network (GDN) campaign that will be impacted by upcoming changes to mobile targeting and placement exclusion controls. What’s changing
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
