Articles discussing YouTube targeting strategies and best practices.
Besides building brand awareness, YouTube ads can help drive relevant traffic to your site in several ways. One way we can drive traffic from our video ad viewers is to use sitelink extensions. Sitelink extensions for video campaigns are very similar to how sitelink extensions work for our Search Network campaigns. However, there are some
The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and benefits. I want to quickly go over which ad format would be best for your video marketing efforts. What Video
When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there’s a lack of video creative. What I mean by this is that they don’t have an in house team that can make new video creative for us to use for ads. Or maybe they just
Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will be releasing new extensions for YouTube ads that will provide viewers with actionable information that will appear alongside video ads. Let’s take a look at current ad extensions available for video ads and
Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don’t worry. You’re not the only one if you did. If you didn’t, it’s a minor but important change to be aware of. This past weekend, I logged into an account to
The YouTube Mockup Tool is another great, free tool Google offers to advertisers. This tool allows anyone with a Google login the ability to see what their video content would look as a YouTube ad when running video campaigns in Google Ads. Let me show you how easy it is to test your videos in this
Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics for YouTube ads and focused on the targeting options marketers of all industries can use to reach their audience. His second session was on TrueView for Shopping (YouTube Shopping)
Last month, Google announced that the current YouTube call-to-action overlay is going to be sunset by the end of January 2019. Instead of the overlays, YouTube advertisers will now have to use the new call-to-action extensions. Let’s take a look at how the new extensions look. The extension will appear just under the video ad
I’m going to go over a scenario I run into often. I wish I could see your face when reading this to know we’re in agreement. When I launch new video campaigns or ad groups in Google Ads, I like to check the placements every day for at least a week to see where my
Marketers who plan on running video campaigns in Google Ads have the option to select a campaign goal when creating a new campaign. Here are the goal options Google Ads will present to you when creating a new campaign. Depending on what video campaign you had in mind, there are some feature limitations you will
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
