When it comes to on-going and recurring PPC tasks, every account manager has a little different process for reviewing data, making adjustments and the reasons behind these processes.
On June 15, I had the privilege of presenting my session for a virtual audience during SMX Advanced. In this session, I talked about how to approach audience targeting for search campaigns. I started my session off by talking about the importance of audiences. As we continue to cede control over bidding, match types, and
Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week’s #PPC News & Views From The Experts Paid Search A Guide to Google Phrase Match for Improved PPC Performance Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to
Clix has yet another PPC expert joining our team, and we’re beyond excited to have her! Brittany Sager has joined Clix as a Campaign Manager, so she’ll be focusing the vast majority of her time on client-facing account management tasks and you’ll start to see her tips and guidance here on the blog, too. Brittany
Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week’s #PPC News & Views From The Experts Paid Search 5 Best Google Ads Alternatives to Diversify & Grow These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy. What Makes
The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in our DNA. We’ll be highlighting upcoming speaking engagements or other interactive opportunities where you can catch up with our folks in our Clix Speakers Series – so stay tuned here
You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with researching programmatic advertising options. Whatever the motivation for your research, you’ll likely be overwhelmed by the choices that appear in search results when you start searching for programmatic platforms.
Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week’s #PPC News & Views From The Experts Paid Search How and why you should pause paid search (for science) With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.
Hello again and happy Friday, readers! We hope you find some helpful resources in this week’s #PPC News & Views! From the Experts Practical Ecommerce How to Show Product Ratings in Google Ads: The process is not simple to enable Product Ratings in Google Shopping, but this article provides a clear tutorial for how to
Cheers to the last #PPC News & Views of May, and onto the last month of the quarter with plenty to keep us busy in the ever-changing land of digital marketing! From the Experts Practical Ecommerce ‘Assisted Conversions’ in Google Analytics Are Attribution Gold: While most Analytics reports show the immediate source (“last click”) of